Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Library Campaign calls for government action over post-lockdown 'danger' to service

The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 21:52:04 UTC ]
More news stories like this | News stories tagged with: #government action #library campaign #covid-19 crisis


From police beat to Stuff owner: meet Sinead Boucher, New Zealand's newest media mogul

Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the... Continue reading at The Guardian

[ The Guardian | 2020-06-23 20:00:01 UTC ]
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Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Translation in Service of More Empathy, Less Fear: A Conversation with Megan McDowell, by Veronica Esposito

Interviews Veronica Esposito Photo by Camila Valdés Megan McDowell has translated many contemporary authors from Latin America and Spain, including Alejandro Zambra, Samanta Schweblin, and Lina Meruane. Shortlisted for the Man Booker... Continue reading at World Literature Today

[ World Literature Today | 2020-06-22 15:20:00 UTC ]
More news stories like this | News stories tagged with: #literary forms #rewarding experiences #long history #american exceptionalism #real problem #reading books #books written #literary fiction #american literature


Bobit Business Media Sells Automotive Aftermarket Division

Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
More news stories like this | News stories tagged with: #financial terms #current location #existing teams #press release #glossy magazine


Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
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Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company

President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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Native Nonfiction in the Classroom and Beyond, by Casandra López

The Once Over Casandra López Detail of a Cowlitz artist’s Large Coiled Gathering Basket, ca. 1900, cedar root and beargrass, Elizabeth Cole Butler Collection, Portland Art Museum, 2012.97.11 In spring 2020 I had the opportunity to teach two Native... Continue reading at World Literature Today

[ World Literature Today | 2020-06-18 13:23:07 UTC ]
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This new nonprofit trains people for digital media jobs after leaving prison

Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company

[ Fast Company | 2020-06-18 06:00:14 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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Palm Coast Data to Lay Off Staff, Outsource Services and Vacate HQ

Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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Operations: How the Hearst Media Connecticut Group is Navigating Through the COVID-19 Crisis

Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #hearst


Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Vesuvian Media Group Launches Romance Book Line

Vesuvian Media Group announced plans to launch Rosewind Books, a romance media division focused on contemporary, historical, fantasy and holiday romance titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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NYC libraries will reopen for limited service “very soon.”

Even with their physical locations shuttered, libraries have been an invaluable resource to everyone stuck at home and desperate for new reading material. According to Time Out New York, the NYPL has seen a 864% increase in digital library card sign-ups since March. Still, the loss of the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-04 15:02:50 UTC ]
More news stories like this | News stories tagged with: #invaluable resource #reading material #public space #libraries


Endeavor Business Media Announces Several New Hires | People on the Move

[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
More news stories like this | News stories tagged with: #millennial women #science friday #audience engagement #business model