Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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#womens health
#ad pages
Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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#e-mail statement
#bad form
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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#retail sales
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#digital publisher
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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#short stories
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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#cyber monday
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#physical stores
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Scholastic has announced the next instalment in Suzanne Collins’ The Hunger Games series will be called The Ballad of Songbirds and Snakes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 15:14:24 UTC ]
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#suzanne collins
#scholastic
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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HarperCollins has begun selling a "limited number" of backlist e-books via Amazon’s £7.99 a month subscription e-book service Kindle Unlimited in the UK and Australia in a major shift from one of the big publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 20:49:12 UTC ]
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#limited number
#kindle unlimited
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#kindle
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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#merger talks
#minority stake
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Bloomsbury Children’s will publish five new non-fiction titles in 2020, including three new books in the Fantastically Great Women series. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 04:13:51 UTC ]
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#bloomsbury children
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Chinese university presses are transforming their publishing programs to meet local market demands and increase exports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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#publishing programs
Yellow Kite has revealed four new titles it has acquired for its 2020 list with a programme that covers the "emotional, physical and spiritual needs of our readers", according to publisher Liz Gough. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 19:17:39 UTC ]
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#yellow kite
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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#simon dumenco
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The Centre for Literacy in Primary Education (CLPE) has revealed that there has been a slight increase in children's books featuring a BAME (Black, Asian and Minority Ethnic) character – from 4% in 2017 to 7% last year – with a rise in BAME central protagonists, from 1% to 4% in its second... Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 14:42:56 UTC ]
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#books featuring
#slight increase
#bame black
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#growing exponentially
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Prep this year's fall TBR with these excellent speculative fiction books about terrorism, future worlds, time travel and more. Continue reading at Book Riot
[ Book Riot | 2019-09-17 10:40:28 UTC ]
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#time travel
#fiction titles
Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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#print media
#full page
#editorial content
#digital publishing
Environment and ecology books are to the fore, with the sector set to post record value and volume figures thanks to a hit 16-year-old. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 13:17:26 UTC ]
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