For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Michel Houellebecq’s controversial novel Soumission, which featured in satirical magazine Charlie Hebdo, tops France's bestseller charts in the wake of the Paris attacks. Continue reading at BBC News
[ BBC News | 2015-01-16 00:00:00 UTC ]
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Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Bestselling titles including the Christmas number one Guinness World Records 2015 (GWR), as well as Jessie Burton’s The Miniaturist (Picador) and Robert Galbraith’s The Silkworm (Little, Brown) are being sold at a discount of up to 85% by retailers online, while The Book People is offering some... Continue reading at The Bookseller
[ The Bookseller | 2014-12-30 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Three Percent and Open Letter Books publisher Chad Post talks with Caitlyn Christensen at Sampsonia Way about the contemporary literary scene, publishing and translation. The post Open Letter Book’s Chad Post on the State of Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-19 00:00:00 UTC ]
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Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
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A large magazine publisher is trying to stay on the digital cutting edge. On Tuesday, Time Inc. announced that it would accept payments in Bitcoin for certain subscriptions. Like many companies that have started accepting Bitcoin, Time Inc. ha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-17 00:00:00 UTC ]
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The New York Times will fire 21 union employees starting today, according to the union, exceeding the total number of job cuts the newspaper publisher had originally said was needed to reduce costs.New York Times Co. had accepted the buyout applications of 57 union employees and almost 30... Continue reading at Advertising Age
[ Advertising Age | 2014-12-17 00:00:00 UTC ]
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Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Low-cost ebook conversions enabled massive growth of the market, but there were many errors. It's now time to upgrade those ebooks to a higher quality. The post If Ebooks are Software, It’s Time for Version 2.0 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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Revenue in the third quarter ended November 30, 2014 hit $10.9 million at Educational Development Corp., the highest quarterly sales ever recorded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Waterstones will “break even” this year if the retailer has a good Christmas, according to its m.d James Daunt. In an interview with the Guardian, the Waterstones boss said the chain’s intention was to eradicate its losses by the end of its financial year. “We are heading towards break-even in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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At least 85 New York Times employees applied for voluntary buyouts by yesterday's deadline, falling short of the number the newspaper publisher said was needed to avoid firings, according to a union representative.Grant Glickson, the chairman of the New York Times unit of the Newspaper Guild of... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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A 5 p.m. deadline bore down on New York Times employees considering whether to accept buyout packages, a bid for the newspaper publisher to trim costs.The company has said there will be forced cuts if 100 jobs can't be eliminated through voluntary buyouts.Like many newspapers, the Times is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Amazon has trebled its number of collection points for customers via a partnership with Royal Mail. The e-commerce giant revealed the link-up today ( 25th November), which has added an extra 10,500 collection points in post offices to its PickUp Location Programme in the UK, bringing its total... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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