Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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Media Monkeys Diary: TV writers, Eddie Mair, Gardeners Question Time

After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
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Local World posts adjusted profits of £38.9m

David Montgomerys local newspaper publisher earns DMGT and Trinity Mirror shared payout of more than £22mDavid Montgomerys Local World made adjusted profits of £38.9m last year, providing shareholders Daily Mail & General Trust and Trinity Mirror with a healthy payout of more than £22m to... Continue reading at The Guardian

[ The Guardian | 2014-07-31 00:00:00 UTC ]
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Man Booker Prize: A crowdfunded novel makes the longlist for the first time

'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
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Man Booker Prize longlist is released with Americans eligible for the first time

Four American authors made the cut, including Joshua Ferris and Karen Joy Fowler. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-25 00:00:00 UTC ]
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Tony Abbott 'consulted Rupert Murdoch over paid parental leave'

Prime minister gave News Corp boss full rundown of scheme before he announced policy to party roomTony Abbott gave Rupert Murdoch a full rundown on his planned paid parental leave scheme before announcing the policy in 2010, in a marked contrast with his decision not to consult the party room, a... Continue reading at The Guardian

[ The Guardian | 2014-07-23 00:00:00 UTC ]
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Acquisition Activity Picks Up

The first half of 2014 was one of the publishing industry’s busiest six-month periods for mergers and acquisitions since the start of the Great Recession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Apple agrees to a $400-million settlement over ebook price fixing

Apple Inc. has agreed to pay $400 million to settle allegations that the company conspired with publishers to raise ebook prices. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-07-17 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Apple Could Pay Consumers $400 Million—or Nothing

Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Apple agrees to pay up to $400 million in ebooks price-fixing case

Apple has reached a settlement in a long-standing case that accused the company of fixing the price on ebooks, with the company paying up to $400 million, depending on the outcome of its appeal in the case, a law firm has announced. Apple would pay the $400 million in the class-action lawsuit if... Continue reading at PC World

[ PC World | 2014-07-16 00:00:00 UTC ]
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Fox tried to buy Time Warner -- and HBO -- for $80 billion

Could Fox News and CNN have the same owner? No, but close. 21 Century Fox has confirmed reports (first published by the New York Times) that it made an $80 billion bid for fellow media conglomerate Time Warner -- and was turned down, for now.... Continue reading at Engadget

[ Engadget | 2014-07-16 00:00:00 UTC ]
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Collins 'will not be replaced' at Sunday Times

Robert Collins, deputy literary editor of the Sunday Times, is to leave his role this week, and... Continue reading at The Bookseller

[ The Bookseller | 2014-07-15 00:00:00 UTC ]
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The literary World Cup: readers' best all-time teams

Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
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Bressler Named to Top Post at Plume

Rachel Bressler has been hired as editorial director at Penguin Random House's paperback imprint, Plume. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Paul Pope Revisits 'Escapo,' this Time in Full Color

Cartoonist Paul Pope is dipping back into his archives to reissue his 1999 work 'Escapo' in a new hardcover edition from Z2 Comics that will be in full color for the first time and offer a wealth of supplementary material. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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PRH Completes Santillana Ediciones Generales Acquisition

The acquisition, first announced in March, brings the major Spanish-language publisher into PRH Grupo Editorial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Sportswriter Simon Barnes leaves The Times after 32 years

Simon Barnes, The Times's award-winning chief sportswriter, is leaving the newspaper after 32 years. He claims the publisher can no longer afford his wages, according to a Sports Journalists' Association report. The report cites Barnes's email message to Mark Avery in which he wrote:"I have no... Continue reading at The Guardian

[ The Guardian | 2014-06-27 00:00:00 UTC ]
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Post Digital Share a Boon to Partners

At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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