Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions to the numbers for the paper editions of the same title. Anyone looking for evidence of readers migrating in an orderly fashion from paper to point-and-click will be disappointed. The magazines with the most significant percentage of their sales on tablet or phone were in a relatively narrow band of predominantly male interest titles – such as T3 (42.3%), Stuff (19.33%), GQ (9.58%), Top Gear (8.8%) and the Economist (5.72%) – and some of the other percentages hinted at less than transformational change.Beyond the business class lounge neither readers nor advertisers seem to have a massive appetite for a new form of delivery. Vogue sells 192,763 print copies compared to 8,314 digital ones, Good Housekeeping 410,981 compared to 3,561. TV Times only sold 217 "copies" on digital compared to 254,376 on paper. It's not the only title that can't decide whether to stick or twist. Look at it from the publishers' point of view. Are they moving from one format to another or contemplating a future where the complexity increases but the revenue doesn't?Into this cauldron of uncertainty comes Porter, the new six-issues-a-year glossy from the people at upmarket fashion site Net A Porter,... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-16 00:00:00 UTC ]

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[ Stuff | 2016-11-30 00:00:00 UTC ]
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[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
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[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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DCN’s Jason Kint: Ad blocking can benefit publishers

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[ Digiday | 2016-08-23 00:00:00 UTC ]
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[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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[ The New York Times | 2016-06-06 00:00:00 UTC ]
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[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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[ The Guardian | 2016-01-20 00:00:00 UTC ]
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[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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