Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to like things or to share.The post Facebook to Brands: Post More Images appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-01-22 00:00:00 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news


Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #kamala harris #incredibly powerful #anonymous tip #nielsen


Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with: #latin america #leo burnett #managing directors #digital media


Pittsburgh Post-Gazette Newsroom Donates Pulitzer Monetary Award to Tree of Life Congregation

Staffers at the Pittsburgh Post-Gazette were surprised to learn April 15 that, along with the Pulitzer Prize for breaking news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-06 14:54:26 UTC ]
More news stories like this | News stories tagged with: #breaking news #pulitzer prize


Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with: #digital world #invested heavily #science fiction


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


PRH Posts Double-Digit Gains in Sales, Earnings in First Half of '19

Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling books #penguin random house


Mensch snaps up Waldegrave's 'clear-eyed analysis' of post-Brexit referendum Britain

Indie publisher Mensch will publish William Waldegrave's analysis of post-Brexit referendum Britain next month.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 09:41:25 UTC ]
More news stories like this | News stories tagged with: #indie publisher


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #ad dollars #digital content


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with: #global head #digital media


Quad Posts Q2 Net loss on Lower Revenue

Roughly a week after it announced it was cancelling its planned purchase of LSC Communications due to objections from the Department of Justice, Quad reported that second quarter sales fell 1.2% compared to a year ago. It had a net loss of $14.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #planned purchase #2% compared #net loss


Weirdly specific mix tape Vol. 6: The post-apocalyptic road trip

In these novels, the idyllic images of life on the road are replaced by something more sinister. Continue reading at The Washington Post

[ The Washington Post | 2019-07-24 15:55:08 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this | News stories tagged with: #user experience #strategic initiatives #taking place #hilton midtown #digital publisher


In another post-merger purge, Donna Speciale splits with WarnerMedia

The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 01:55:08 UTC ]
More news stories like this | News stories tagged with: #procter gamble #time warner


How would we repair the damage in a post-Trump America?

Two new books critical of the president -- one from the left, one from the right -- imagine a path beyond our current divisions. Continue reading at The Washington Post

[ The Washington Post | 2019-07-05 16:00:22 UTC ]
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Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
More news stories like this | News stories tagged with: #daily newsletter #print version #digital publishing


A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen