Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-03-14 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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One thing's for sure, Amazon's thinner new Fire HD tablets aren't iPad killers. Instead, they're being positioned as the ideal budget tablets for consuming video, ebooks and music. To that end, Amazon didn't even upgrade their hardware much -- bot... Continue reading at Engadget
[ Engadget | 2015-09-29 00:00:00 UTC ]
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For its 26th year, Word on the Street Toronto—Canada’s largest free book and magazine festival—moved to a new venue at the Harbourfront Centre, next to Lake Ontario. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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Among the titles expected to draw lots of interest are Anna Quindlen’s new novel, two projects by Karl Ove Knausgaard, an examination of artificial intelligence, and a look back by Cindy Crawford. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Oyster, one of the first and most prominent ebook subscription services, is shutting down, with much of its team moving on to Google Play Books. The post Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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French app BookWeather is a social network that rates books as you might describe the weather, that also offers a bespoke physical book subscription service. The post France’s BookWeather App Offer’s Unique Take on Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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A membership survey, contract initiative, and a dues hike are part of the organization's new program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Many public sector workers, including 74 library staff, have agreed to take voluntary redundancy as Hampshire County Council looks to save £98m. Around £2.7m worth of savings across a range of departments at the council will be made after employees have chosen to take redundancy, reported... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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Apple attorneys confirmed that they will seek a Supreme Court review of the 2013 verdict finding the company liable for price-fixing, but it's no lock the court will hear the case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Apple's long-running court battle over manipulating the pricing of ebooks is getting even more dramatic. Next stop, the Supreme Court, Fortune reports. Back in June, Apple failed to get a Manhattan appeals court to overturn a 2014 ruling that woul... Continue reading at Engadget
[ Engadget | 2015-09-17 00:00:00 UTC ]
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Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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The feted US literary agent on addiction, attempted suicide, and having his first novel longlisted for the Booker prizeBill Clegg is a leading New York literary agent and the author of the bestselling memoirs Portrait of an Addict As a Young Man and Ninety Days, which describe respectively his... Continue reading at The Guardian
[ The Guardian | 2015-09-13 00:00:00 UTC ]
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