If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Qian Julie Wang’s debut memoir Beautiful Country is a compelling and intimate portrait of an undocumented childhood. Much like Betty Smith’s A Tree Grows In Brooklyn and Frank McCourt’s Angela’s Ashes, we are carried into the heart and mind of a child: this time, a young, undocumented girl in... Continue reading at Electric Literature
[ Electric Literature | 2022-03-10 12:00:00 UTC ]
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The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Meghan O’Rourke’s The Invisible Kingdom takes you inside the world of being chronically ill. Continue reading at Slate
[ Slate | 2022-03-03 22:44:06 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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An exploration of the various ways romance plays out in Indian literature — it's not all arranged marriages. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:35:00 UTC ]
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As a Black solider during WWII, Ashley Bryan drew in his sketchbook. He went on to illustrate dozens of children's book over his lifetime. Continue reading at Book Riot
[ Book Riot | 2022-02-19 11:32:00 UTC ]
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The ABA's hour-long Town Hall drew almost 200 participants, with booksellers celebrating the board’s increased diversity, but also concerned about changes made this past fall to the ABA Ends Policies regarding its view on freedom of expression. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Along with announcing the Galaxy S22 lineup, Samsung has refreshed its range of tablets — which some folks already had an inkling about after earlierleaks. For the first time, Samsung is introducing an Ultra tablet, which aligns with the Ultra branding the company slaps on its highest-end... Continue reading at Engadget
[ Engadget | 2022-02-09 15:00:19 UTC ]
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Sarah Manguso's "Very Cold People" portrays the fears surrounding girlhood with a blistering clarity. Continue reading at The Washington Post
[ The Washington Post | 2022-02-05 11:00:15 UTC ]
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It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post
[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Bradley Graham, co-owner of Politics and Prose bookstore, has stepped down as president of the American Booksellers Association's board after assuming the position in May 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Art Spiegelman’s graphic novel about the Holocaust now has several top slots on Amazon’s bestseller list. Continue reading at Slate
[ Slate | 2022-01-30 22:54:35 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The "Orwellian" decision to ban a graphic novel that depicts the horrors of the Holocaust was made days before Holocaust Remembrance Day. Continue reading at Book Riot
[ Book Riot | 2022-01-27 17:45:36 UTC ]
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Kim Stanley Robinson’s novels envision the dire problems of the future—but also their solutions. Continue reading at New Yorker
[ New Yorker | 2022-01-24 11:00:00 UTC ]
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