If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Comma Press' virtual conference, Manchester in Translation, is to return next month, offering skills and advice to aspiring translators in the north of England and beyond. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 19:14:48 UTC ]
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If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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Lea Ypi recalls her childhood in Albania and the nation's swift, disorienting shift away from communism. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:31 UTC ]
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Christopher Leonard focuses on Thomas Hoenig, onetime president of the Kansas City Fed, to explore the policy implications. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:09 UTC ]
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In "Small World," short chapters and sheer eventfulness keep the story chugging along. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 12:00:01 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Put these new board books publishing in the first half of 2022 into the hands of the youngest readers in your life. Continue reading at Book Riot
[ Book Riot | 2022-01-20 11:39:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
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Sports are so entertaining and fun to follow. Check out 14 of the best sports manga to feel like a champion! Continue reading at Book Riot
[ Book Riot | 2022-01-13 11:36:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The industry’s consolidation trend continued in 2021 with several large buys, including London-based Clarivate’s purchase of ProQuest for $5.3 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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‘On Girlhood,’ edited by Glory Edim, pulls together the work of Toni Morrison, Alice Walker and more. Continue reading at The Washington Post
[ The Washington Post | 2021-12-23 12:00:13 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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An author whose YA novel is getting banned across the country responds to the outrage. Continue reading at Slate
[ Slate | 2021-12-13 20:06:19 UTC ]
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‘They Can’t Take Your Name’ is the first crime novel in a planned series about the wrongs of the justice system. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 12:00:00 UTC ]
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Interviews Photo by Diane Picchiottino / Unsplash That Famous Abyss (Wunderkammer, 2020) is a book of exclusive interviews with Enrique Vila-Matas by cultural journalist Anna María Iglesia, covering such themes as why write, the places of... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 21:46:44 UTC ]
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Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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