If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Much of the discussion during GLIBA's annual membership meeting, held virtually, centered upon upcoming in-person gatherings. GLIBA also reported a spike in new members, with 205 stores, the highest in many years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times
[ The New York Times | 2021-11-16 10:00:03 UTC ]
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In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
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"Between the Covers" presenter Sara Cox’s debut novel, Thrown, has gone to Coronet. It follows the lives of four women at a pottery class held at a community centre. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 10:45:35 UTC ]
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In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times
[ The New York Times | 2021-11-02 09:00:06 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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A dissenting view of ABA’s constriction of the American Booksellers for Free Expression’s voice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-01 11:05:00 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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With the sixth book in his 'Diary of a Wimpy Kid' series out this week and a Disney+ movie coming out on December 3, the mega-bestselling author is hitting the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-26 04:00:00 UTC ]
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Creative writing charity Arvon has appointed Rachel Long as its first virtual writer in residence for its online programme, Arvon at Home. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 00:33:48 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Today, on what would have been Ursula K. Le Guin’s 92nd birthday, the Ursula K. Le Guin Literary Trust announced a new annual prize in honor of the beloved writer: the Ursula K. Le Guin Prize for Fiction, which will be awarded for the first time in 2022 and come with a $25,000 cash prize. […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-21 13:30:29 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot
[ Book Riot | 2021-10-13 10:38:00 UTC ]
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John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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