If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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According to a survey of booksellers PW conducted across the country, a broad selection of new releases for all ages and in all genres is certain to appeal to readers—particularly in the children’s category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Taste of Home offers three new home-cook compendiums to usher in a delicious fall and holiday season. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate
[ Slate | 2022-08-18 20:31:47 UTC ]
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On August 12, President Biden announced 11 appointees to serve on the the National Museum and Library Services Board, including a recent ALA president, an ALA honorary membership recipient (the association's highest honor), and the state librarian of Biden's home state of Delaware. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-16 04:00:00 UTC ]
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A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times
[ The New York Times | 2022-07-29 14:07:25 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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In a changing of the guard, the Association of American Literary Agents has named a new director, with Jennifer Weltz stepping into a role that Gail Hochman had occupied for 20 years. With the move, the Jean V Naggar Literary agent becomes the next president of the board of the professional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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It might have been hard to tell because of the mask requirement, but there were a lot of smiles at the 2022 San Diego Comic-Con, held July 21-24 at the San Diego Convention Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Gail See, a Minneapolis-area bookseller for many years and a leader in Minnesota's literary community, who served as president of the ABA board from 1984-1986, has died at age 94. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian
[ The Guardian | 2022-07-12 11:04:45 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:34:00 UTC ]
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Following the recent onslaught of attacks on LGBTQ+ rights across the nation, the Smithtown Library Board of Trustees passed a resolution on June 21st to remove all Pride month displays from their children’s sections across all four buildings in the library’s district. The New York Library... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 15:19:59 UTC ]
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Ibram X. Kendi joined Times columnist Sandy Banks for a thought-provoking L.A. Times Book Club conversation about his book, 'How to Raise an Antiracist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-23 20:16:18 UTC ]
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