If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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With only three employees, the U.K.-based graphic novel publisher is building an audience, at home and in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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AnimeNYC returned to the Javits Center November 18-20 with a slightly larger crowd than last year, a bigger manga presence, and even bigger plans for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Nearly two months after the case was dismissed, lawyers have amended and re-filed a potential class action suit accusing Amazon and the Big Five publishers of coordinating to eliminate competition in the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Damian Bradfield's new graphic novel 'Algorithmic Reality' (created with artist David Sánchez) surveys and predicts a wide range of the increasingly dubious consequences of life online. A 14-page excerpt. Published by NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Google and Facebook's privacy violations are common knowledge. But the decisions of a less-known company, Relx, are also impacting people's everyday lives. Continue reading at Wired
[ Wired | 2022-11-09 14:00:00 UTC ]
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Author and USC professor Percival Everett joins the Los Angeles Times Book Club on Nov. 16 to discuss "Dr. No" at the Autry Museum. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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We love to be active and engaged members of the literary community. We also love to not leave our bed. Now you can do both! * 2022 Brooklyn Public Library Book Prize Celebration November 2 @ 7pm EST Hosted by Isaac Fitzgerald, this event will celebrate the winners of this year’s BPL Book Prize... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-02 13:30:38 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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The Southern Independent Booksellers Alliance held a virtual annual meeting and town hall Tuesday, with SIBA leadership demonstrating that the organization is adapting well to the post-pandemic industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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The story within a story. It’s a common enough trope—from The Arabian Nights to Hamlet to the postmodern canon, we’re familiar with books that nest realities inside one another. Moving from the main narrative to the nested narrative can reveal interesting echoes, parallels, and reflections, and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-03 08:54:13 UTC ]
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Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget
[ Engadget | 2022-09-23 19:10:20 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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That reading list your teacher sent you home with can do great things for sales of several 'great classics' in a hot July in China. The post China Bestsellers in July: Classroom Classics Go Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-14 01:07:32 UTC ]
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Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by A.M. Homes, author of The Unfolding. Find more Keen On... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-06 08:56:16 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Quarto Group reported that revenue rose 9% in the first six months of 2022 over the comparable period in 2021, to $61.9 million, and net income jumped 124%, to $4.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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The upcoming season is rich with strong titles from independent and university presses. Here are 20, for adults and kids, to put on your radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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