If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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ALA members whose jobs have been impacted by the pandemic can once again register for free, and a special code offers a break on Library Marketplace registrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Obama will close the 2021 ALA Annual Conference, which is virtual only, on Tuesday, June 29. He will appear in conversation with Lonnie G. Bunch III, the 14th secretary of the Smithsonian and first African American appointed to the role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-02 04:00:00 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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For the second year in a row, the in-person Bologna Children’s Book Fair has been canceled and replaced with a virtual event, which this year runs June 14–17. In addition to its usual children's programs, organizers have added other events led by a track for general trade professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re talking to Adin Dobkin, author of the forthcoming book Sprinting Through No-Man’s Land: Endurance, Tragedy, and... Continue reading at Electric Literature
[ Electric Literature | 2021-05-20 11:00:00 UTC ]
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Bath Spa University and the Society of Young Publishers South West are hosting the virtual Publishing for Everyone conference on Saturday (15th May) featuring agent Natalie Jerome’s insights on building a career outside London. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 16:06:35 UTC ]
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First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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The shift to virtual author events during the pandemic has prompted booksellers and publishers to put together events for overseas authors who would not traditionally tour the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Lagardère, the parent company of Hachette Livre, will dissolve its current management structure and transition to a more conventional joint stock company, and reasserted its commitment to the publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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Panelists will include Zooey Deschanel, Viet Thanh Nguyen, Don Lemon, Lulu Miller, Walter Mosley, Deesha Philyaw and Meena Harris. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-12 17:34:31 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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