If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
Hay Festival — Cartagena, Colombia Digital 2021 Monday, January 25th – Sunday, January 31st Hay Festival Cartegena de Indias 2021 is a free, digital literary festival celebrating global literary stars, Nobel Prize-winners and internationally acclaimed performers leading a line-up that... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 09:48:44 UTC ]
More news stories like this | News stories tagged with:
#january 25th
#ten days
#literary festival
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#staying safe
#industry news
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#@adage
#—including access
#nielsen
Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#mind appeared
#digital publishers
In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this |
First Lady Jill Biden, Author Ibram X. Kendi, and Amanda Gorman, the Inaugural Youth Poet Laureate of the United States who stole the show at President Biden's inauguration this week, are among those scheduled to speak at the 2021 ALA virtual Midwinter Meeting, which runs through Tuesday,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#author ibram
#amanda gorman
#president biden
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#general public
#news publisher
The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 04:54:52 UTC ]
More news stories like this | News stories tagged with:
#virtual library
#public libraries
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with:
#digital media
Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital comics
#mobile devices
#generating revenue
#announced plans
Ten Evenings: David Treuer Monday, January 18th, all-day As part of the Pittsburgh Arts and Lectures series, Ojibwe author David Treuer will discuss his most recent book combining history and memoir, The Heartbeat of Wounded Knee: Native America from 1890 to the Present. Buy a virtual pass to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 09:48:57 UTC ]
More news stories like this | News stories tagged with:
#ten evenings
#pittsburgh arts
#lectures series
#virtual pass
Regnery Publishing has acquired Missouri Senator Josh Hawley’s 'The Tyranny of Big Tech' after the book was dropped by Simon & Schuster shortly after the riot that took place at the nation's Capitol on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#big tech
#regnery publishing
Online classroom platform Oak National Academy is launching a new virtual library in partnership with the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 12:35:54 UTC ]
More news stories like this | News stories tagged with:
#virtual library
Class action lawsuit filed in US claims the houses have colluded with the online giant to keep prices artificially highAmazon.com and the “Big Five” publishers – Penguin Random House, Hachette, HarperCollins, Macmillan and Simon & Schuster – have been accused of colluding to fix ebook... Continue reading at The Guardian
[ The Guardian | 2021-01-15 13:04:33 UTC ]
More news stories like this | News stories tagged with:
#publishers accused
#ebook price-fixing
#online giant
#simon schuster
#law firm
#district court
#retail giant
#retail platforms
#ebooks
#macmillan
Economic uncertainty limited merger and acquisition activity in the book business last year, but there were still a number of significant transactions, including Penguin Random House's planned purchase of Simon & Schuster Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book biz
#planned purchase
#simon schuster
#book business
Emilia Fox is to read the audiobook of Sorrow and Bliss by Meg Mason, publishing with Weidenfeld & Nicolson in February. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 18:36:31 UTC ]
More news stories like this | News stories tagged with:
#emilia fox
#audiobook
Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with:
#scottish bookshops
#offer click
#collect services
#coronavirus restrictions
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology
It’s been a bad year for libraries and those who love them. Despite some interesting tech innovations (we could have been cleaning our books with UV rays this whole time!), many temporarily reopened libraries are closing again due to surging COVID numbers and COVID exposures, and many other... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-11 18:26:49 UTC ]
More news stories like this | News stories tagged with:
#internet archive
#bad year
#uv rays
#libraries
Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#charts appeared
#illustrated books
#strong performances
#book series
#children's book
#bestseller charts