If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Miami Book Fair Online Sunday, November 15 – Monday, November 23rd The Miami Book Fair is virtual this year, with all free and on demand content available starting November 15th. More than 300 authors in conversation will be streaming including, but not limited to Margaret Atwood (Dearly), Kwame... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-16 09:48:10 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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A Canadian author of fiction will be awarded $100,000 in the comfort of their own home tonight as the Scotiabank Giller Prize gala goes virtual this year. Continue reading at CBC
[ CBC | 2020-11-09 17:43:21 UTC ]
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Take a tour of one of the biggest libraries in Cambridge without leaving your home. Head on down to Newnham College with us. Continue reading at Book Riot
[ Book Riot | 2020-11-09 11:30:00 UTC ]
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Sky TV hosts celebrate Donald Trump’s re-election too early. Plus: Woolworths partnership with News Corp sparks backlashAndrew Bolt was so excited late on Wednesday afternoon when he believed “Donald Trump seems to have won again” he warned Herald Sun readers he might just gloat on his Sky News... Continue reading at The Guardian
[ The Guardian | 2020-11-06 00:46:48 UTC ]
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Hi. I’m Bernhard Drax - award-winning media maker and former radio journalist - and I am a bookseller’s dream. On average I devour 120 books per year, mostly literary and genre novels. I have time to do this because I don’t watch TV and my Facebook account has been deactivated years ago. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 19:32:32 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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From André Breton to Alison Bechdel, memoir writers have turned the genre upside down. Now a photographer recreates her troubled suburban childhood in a book, casting a movie star — Laura Dern — as her mother. Continue reading at The New York Times
[ The New York Times | 2020-10-26 17:41:25 UTC ]
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A Norwich indie has opened up a completely virtual version of its bookshop, in what its owners are calling a world first. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:14:23 UTC ]
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With this fall’s all-online regional trade shows behind them, booksellers are hoping for a return to in-person events next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Among Bouchercon's top mystery writers this year were Hank Phillippi Ryan, winner of Best Novel for 'The Murder List' (Forge), and Tara Laskowski, whose 'One Night Gone' (Graydon House) was named Best First Novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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