If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:48:18 UTC ]
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Ingram’s Peter McCarthy will join BookMachine’s editorial board next year to lead its marketing stream. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 03:16:23 UTC ]
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OnlyFans, the platform that allows creators to sell material directly to customers, will soon implement new restrictions on the publication of adult content. Starting in October, the company will ban the sale of sexually explicit content and depictions of sexual acts. The move does not cover all... Continue reading at Engadget
[ Engadget | 2021-08-20 17:40:41 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The 10th anniversary of the International Standard Name Identifier (ISNI) will be celebrated with the ISNI International Agency’s first ever international event this September. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:06:16 UTC ]
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The prolific author mines her own experience in a novel about a woman struggling to accept the death of her husband. Continue reading at The Washington Post
[ The Washington Post | 2021-08-09 13:00:00 UTC ]
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Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Quercus has bought British barrister and counter-terrorist expert Adam Oyebanji’s UK debut, billed as an “exhilarating blending of hard science fiction and thriller”. Continue reading at The Bookseller
[ The Bookseller | 2021-07-19 20:50:22 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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New indie publisher Manderley Press is publishing a series of forgotten or out-of-print books inspired by buildings, houses, places or landmarks, starting with Robert Louis Stevenson's Edinburgh with an introduction from Alexander McCall Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 20:15:52 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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While a lot of the usual LBF rights-trading focused on agencies’ and publishers’ own online ‘fairs’, there are a still a number of hot titles around this summer’s digital event Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 12:02:21 UTC ]
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Horace Bent’s online ‘research’ has thrown up an intriguing conspiracy theory regarding LBF’s motives in collecting data from virtual attendees... Continue reading at The Bookseller
[ The Bookseller | 2021-07-02 16:16:31 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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