If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In September, Facebook rolled out a video creation tool that let publishers and brands like Vice and Mountain Dew post 360-degree clips organically to their pages. Now that tool has been wrapped into a new ad format that shows up as sponsored posts in newsfeeds. The high-definition capabilities are already spurring brands to get a bit more creative with their Facebook ads. For example, Mondelez-owned Ritz's two-minute spot gives people a 360-degree view of a holiday party. And AT&T used its ad to put viewers behind the wheel of Ben Albano, and up-and-coming race-car driver. In addition to the new ad format, Facebook's 360-degree videos can also be watched on iOS and Samsung Gear devices. Previously, the clips only worked on desktops and Android-powered phones and tablets. The development is a small step toward what Facebook likely has in store for Oculus Rift, the the VR headset that is anticipated to become widely available in early 2016. Facebook has also added a new microsite with information about how VR works as well as editing tools for creators, which should help more brands and publishers post videos to their pages. The move is the latest example of Facebook's ambitions to... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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The Comic Book Legal Defense Fund has added comics writer Amy Chu, editor Joseph Illidge, and fan fixture Pam Noles to its board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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2018 award was shared by New York Times and Washington Post for exposing interference and links between Trump and MoscowDonald Trump has again demanded the Pulitzer prize board rescind the prize for national reporting awarded to the New York Times and Washington Post in 2018, for exposing... Continue reading at The Guardian
[ The Guardian | 2021-10-04 12:26:08 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Even while gathering in person becomes more feasible, here's why online book tours and panels should stick around. Continue reading at Book Riot
[ Book Riot | 2021-09-27 10:40:00 UTC ]
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This is a Shel Silverstein appreciation post. He has given us so much over the years! Most famously, we have The Giving Tree, a twisted children’s book about a benevolent tree that gives up its whole self for an unappreciative little boy. By extension, we can also thank Shel Silverstein for Ryan... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 14:00:42 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Doug Wallace has been appointed to the board of Andrew Nurnberg Associates International (ANAI). Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:12:19 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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The ALA's plans to hold the in-person portion of its new LibLearnX conference in San Antonio have been shelved due to the Covid-19 surge, coupled with the size, scope and location of the event, the ALA said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-16 04:00:00 UTC ]
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When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature
[ Electric Literature | 2021-09-15 11:00:00 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Sophie Lambert has been appointed to Bookshop.org's advisory board, as the company continues to grow and embarks on future development plans. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 04:20:35 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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More than 35 book publishers will be supporting this year's United Nations Climate Change Conference (COP26) through a virtual showcase of titles focusing on the crisis and sustainability. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 02:26:55 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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