Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Practical Advice for Artist Visas to the UK

Please note: you must have a pass to the London Book Fair in order to attend this talk. Wednesday 11 Mar 2020,10:00 - 11:00As the UK’s international cultural relations body, British Council facilitate collaborative exchange between artists and arts organisations in the UK and overseas.  In this... Continue reading at British Council global

[ British Council global | 2020-02-14 10:26:57 UTC ]
More news stories like this | All news stories tagged with: #london book fair


Puffin reveals new Jeff Kinney book

Puffin has announced the forthcoming publication of Rowley Jefferson’s Awesome Friendly Adventure, a new novel by Jeff Kinney publishing on 7th April 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-14 09:44:32 UTC ]
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To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | All news stories tagged with: #makes sense #editorial content #push notifications #digital strategy #alexa skills #tentpole events


Barnsley revisits old territory as Castle Howard launches Brideshead Festival

The Fourth Estate founder and former HarperCollins chief reveals plans for a June festival based around Evelyn Waugh’s iconic novel, and reflects on the evolution of the book business. Continue reading at The Bookseller

[ The Bookseller | 2020-01-12 12:31:36 UTC ]
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Writers to Watch Spring 2020

The authors of these 10 unflinching works of fiction offer nimble explorations of weighty issues: technology, precarious labor, incendiary political movements, government censorship, immigration, and femicide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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WI15: Writing About Love—and Dogs: PW Talks with Jennifer Finney Boylan

In this conversation with a featured speaker, PW checks in with Jennifer Finney Boylan, who will discuss gender and resistance with Parul Sehgal, 'New York Times' book critic, on Thursday, January 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Forecast 2020: Publishing Trends to Watch For

2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
More news stories like this | All news stories tagged with: #hearst #summer olympics #b2b sector #simply put #cutting edge #ott services #film studios #operated channels #critically important


AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this | All news stories tagged with: #time warner #streaming service #hbo max #audience network


Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
More news stories like this | All news stories tagged with: #print media #hearst #arm hammer #advertiser interest #licensing agreement #chip gaines #growing list #single-copy sales


T S Eliot's letters reveal hidden love for Emily Hale

T S Eliot's love for academic Emily Hale has been confirmed by more than 1,000 letters after 60 years as well as a statement revealing his writing journey in which he declared Hale "would have killed the poet in me". Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 12:59:30 UTC ]
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Five guest judges revealed for Swansea University Dylan Thomas Prize

Five guest judges have been selected to help decide the winner of the Swansea University Dylan Thomas Prize as the award celebrates its 15th anniversary.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-23 14:22:44 UTC ]
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Watchmen is by far the best adaptation of the comic – but should fans watch it?

HBO’s take on the Alan Moore and Dave Gibbons comic succeeds where all others have failed, but it is yet another DC project made without Moore’s approvalIt’s been profoundly depressing to watch Alan Moore and Dave Gibbons’s Watchmen mutate into a cottage industry for DC Entertainment. The comic... Continue reading at The Guardian

[ The Guardian | 2019-12-23 13:46:56 UTC ]
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English PEN translation award winners revealed

​Twenty books have won English PEN’s flagship translation awards, marking the highest number of awards ever given by the programme.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 23:56:40 UTC ]
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We blog, we tweet, we post to Facebook: Let’s instead savor the art of the essay

Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post

[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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Ralph Ellison’s Letters Reveal a Complex Philosopher of Black Expression

“The Selected Letters of Ralph Ellison” capture the fiercely intelligent and irreverent author of “Invisible Man” in conversation with other novelists and critics of his day. Continue reading at The New York Times

[ The New York Times | 2019-12-19 10:00:10 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
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How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #make money #effective ways #sell content