Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at 'Engadget'

[ Engadget | 2015-08-12 00:00:00 UTC ]
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Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital efforts

Google, Facebook continue massive lobbying efforts in Q3

Google and Facebook continued to pour millions of dollars into federal political lobbying in the third quarter in attempts to influence U.S. lawmakers and have legislation written in their favor.Google spent US$3.94 million between July and September while Facebook spent $2.45 million, according... Continue reading at PC World

[ PC World | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #largest spender

Penguin Classics to offer non-fiction 'Pocketbook' series

Penguin is to release a new non-fiction series of classics for the “discerning reader”. The first 10 books in the Penguin Classics’ Pocketbooks series will be released on 6th November, and include Virginia Woolf’s A Room of One’s Own, Friedrich Neitzche’s Beyond Good and Evil, and Sigmund... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin classics #non-fiction series

Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely

What topped Facebook's 'books that stayed with you' meme around the world?

Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data scientists

Issuu Releases iOS8 App, Partners with Jumpstart

Issuu, a digital distribution and reading platform, has launched a new iOS app and announced a partnership with national literacy organization Jumpstart. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #reading platform #ios app

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #premium publishers

Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity panel #senior editor #young readers

Game of Thrones spawns an app to help fans learn to speak Dothraki

Publisher promises it will arm you with enough vocabulary and grammar to have a complete conversation in DothrakiLanguages created for TV shows can have a powerful fascination for fans: just look at Star Treks Klingon language for proof of that. Game of Thrones Dothraki language also fits into... Continue reading at The Guardian

[ The Guardian | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher promises #tv shows

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive sign #brand awareness #campaigns running #mobile ads

3M Library, B&N Offer Nook Lending Program

3M Library Systems is partnering with Barnes & Noble to allow library systems to purchase the Nook GlowLight e-readers directly from the retailer to lend to their patrons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #library systems

Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #great job #specific product #good place #digital properties #bleacher report #display ads

Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews

[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong reasons

So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek

[ AdWeek | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer electronics #sports leagues #tv shows

The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday&rsquo;s print edition that it&rsquo;s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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HC Offering Authors Direct Sales Option, Higher Royalty

HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering authors #sell direct

Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers

Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

VIDEO: Fry tells 'ugly truth' in new book

The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World

[ BBC World | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ugly truth #award-winning comedian