Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for publishers.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-02-26 00:00:00 UTC ]

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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | All news stories tagged with: #news corp #executive chairman #rupert murdoch


ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian fiction #san antonio


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | All news stories tagged with: #recently begun #featuring images #ways rose #rival snapchat #viral videos #emphasizing messages #ranking formula #video-sharing app #changetheireditorial decisions #trial system #algorithm relies #lack thereof #tech incubator #senior director #measure theirself-worth


Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing news #anonymous tip #cut deals #chicago bulls #simon dumenco


CWA creates new Dagger for crime publishers

The Crime Writers’ Association (CWA) has created a new category for its Dagger awards, Best Crime and Mystery Publisher of the Year. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 09:36:57 UTC ]
More news stories like this | All news stories tagged with: #mystery publisher #association cwa #crime writers


Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #late 1990s #record-breaking year #selling point #great job


What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #ad products #lower cost #search function #market share #good candidates


PRH launches free online guide to getting published

Penguin Random House has developed a free online resource on how to get published, offering practical information and inspiration for unpublished writers on the publishing process. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 04:08:02 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #publishing process #unpublished writers


Indie publisher launches imprint for BME voices

Indie publisher Hashtag Press is launching a new imprint to showcase exclusively BME voices. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 09:53:55 UTC ]
More news stories like this | All news stories tagged with: #indie publisher


Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | All news stories tagged with: #book app #antitrust action #ad sales


Former editor launches electronic music publisher Velocity Press

A newly formed electronic music book publisher, Velocity Press, has launched with a book promising to be “a radical reworking of British dance music’s origin story”. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 07:05:53 UTC ]
More news stories like this | All news stories tagged with: #book publisher #origin story #radical reworking #velocity press


Facebook will launch new Portal models this fall

Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget

[ Engadget | 2019-06-11 05:27:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #facebook plans


How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | All news stories tagged with: #quality content


Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #running ads #facebook rolls


Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | All news stories tagged with: #ad community


Czech Newspaper Launches Crowdfunded Effort in Book Publishing

The Miami-based Czech news correspondent Jana Ciglerová is the author of the first book to be released in October by the newly established Edice N in Prague. The post Czech Newspaper Launches Crowdfunded Effort in Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-31 05:30:45 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | All news stories tagged with: #tv industry #facebook appeared


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | All news stories tagged with: #social channels #giving advertisers #ad unit


Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
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