Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but that is coming down closer to $1 million. The steep price tag was limiting the appeal to some advertisers, making it more difficult to sell the program. “Facebook was overly ambitious with the deal size to begin with,” one source said. The post Facebook is cutting prices in its brand-content matchmaking program appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-18 00:00:00 UTC ]
News tagged with:
#cutting prices
#top publishers
#create content
#million dollars
#$1 million
Amazon lowered the price of its Japanese Kindle Paperwhite to 100 dollars, matching the price of the recently announced Kobo Glo, while Sony's ebookstore is again on iOS. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
More news stories like this |
After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with:
#post life
#brit +
#digital media
The following excerpt is from David Heatley’s graphic memoir, Qualification. * __________________________________ Excerpted from Qualification by David Heatley. Copyright © 2019 David Heatley. Excerpted by permission of Pantheon, a division of Penguin Random House LLC. All rights reserved. No... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-16 08:47:15 UTC ]
More news stories like this | News stories tagged with:
#graphic memoir
#penguin random house
Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#jennifer howard
#associate publisher
Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with:
#provide details
#publishing partners
The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with:
#browser extension
Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company
[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local news
#media industry
#simply don
#big problem
#good doctor
Heather Morris’ The Tattooist of Auschwitz (Zaffre) has secured a fourth non-consecutive week in the UK Official Top 50 number one spot, selling 17,106 copies through Nielsen BookScan’s TCM—a bump of 11% in volume week on week. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#volume week
#heather morris
#auschwitz zaffre
#nielsen bookscan
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#social platforms
#ll receive
Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#post publishers
In the the wake of the Cambridge Analytica scandal, PW talks to University of Virginia Media Studies professor Siva Vaidhyanathan, author of the forthcoming 'Antisocial Media: How Facebook Disconnects Us and Undermines Democracy' (Oxford University Press) about Facebook’s sprawling influence in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this |
Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue sources
Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising tools
#$44 million
#$28 million
#broad appeal
#data scientist
Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#year ahead
#reading books
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#video series
#good sign
Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook traffic
#post facebook
Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook video
#video content
#website ahead
#social platforms