Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant increases" in cost per thousand impressions, up to 30 percent to... Continue reading at 'AdWeek'
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD
[ AllThingsD | 2012-10-23 00:00:00 UTC ]
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Collins has launched a new Atlas app for iPhones and iPads, allowing users to explore the world... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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#allowing users
Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
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#hearst magazines
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
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Rovio, the creator of the hugely popular mobile game Angry Birds, will partner with Cern to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Book retailer Barnes and Noble announced on Thursday that its partnership with Microsoft in a new limited liability company called Nook Media LLC is complete and ready to go ahead of Windows 8's launch. Barnes and Noble first announced it was considering a spin-off of its digital content... Continue reading at Betanews
[ Betanews | 2012-10-04 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
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#paid content
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
#target audience
#thought catalog
#$40 million
Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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#mountain view
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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#drive readership
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
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Penguin’s Viking imprint has teamed up with digital developer TradeMobile to create an... Continue reading at The Bookseller
[ The Bookseller | 2012-09-03 00:00:00 UTC ]
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Kobo's Android app recently enjoyed a brief stint of global superiority, but that playing field has been leveled with the company's latest update for iOS. Like the Android version, Kobo for iOS now includes support for Dutch, French, German, Italian and Spanish. Additionally, users will also... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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#playing field
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Travel Publisher Insight Guides has digitised its list and created a set of interactive apps to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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#interactive apps
The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
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Transworld has beaten off five other publishers in an auction for two novels by debut author... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Picador has won a hotly-contested auction for Burial Rites, a debut novel set in Iceland in the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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