Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Skyhorse Buying Regnery Publishing

After a deal to sell Regnery Publishing appeared to be dead in November, Salem Media Group has signed an agreement sell the conservative publisher to Skyhorse Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative publisher #skyhorse publishing


7 Short Story Collection Recommendations Based on TV Shows You Know and Love

In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature

[ Electric Literature | 2023-12-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #love appeared #tv shows #book marketing #electric literature #bookstore


Lennar, Scholastic fall; Costco, Steel Dynamics rise, 12/15/2023

Stocks that traded heavily or had substantial price changes on Friday: Lennar, Scholastic fall; Costco, Steel Dynamics Continue reading at ABC News

[ ABC News | 2023-12-15 21:17:56 UTC ]
More news stories like this | News stories tagged with: #scholastic fall #traded heavily #substantial price #scholastic


China Literature Buys Tencent Animation and Comics

Pursuing its strategy of seeking to further leverage IP, China Literature, China's dominant online publishing and e-book company, has bought Tencent Animation and Comics for 600 million yuan (US$83.6 million). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #china literature #e-book #online publishing


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #post aap #statshot report #book market


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


B&T’s Aman Kochar Reflects on the Changes He Has Made Since Buying the Company Two Years Ago

Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #aman kochar #libraries


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #post italy #stable market #publishers make


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #save money


Scholastic Union Reaches Tentative New Contract Agreement

Unionized magazine employees at Scholastic have reached a tentative agreement with management, establishing a $65,000 salary floor, general wage increases, ratification bonuses, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #tentative agreement #scholastic


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


Here are some literary organizations you can support this #GivingTuesday.

The sales are over (mostly), the pie has been eaten (mostly), the gratitude has been felt (mostly), and we’re back to work (er, completely, boss!) It’s time for Giving Tuesday, so why not consider donating a few dollars to these worthy literary organizations? Book Industry Charitable Foundation... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-28 17:47:34 UTC ]
More news stories like this | News stories tagged with: #literary organizations ##givingtuesday #giving tuesday #book industry


From Local, to Global, to Gone: On the Rise and Fall of Borders Books

The following essay by Tom Borders is excerpted from Among Friends: An Illustrated Oral History of American Book Publishing & Bookselling in the 20th Century, edited by Buz Teacher and Janet Bukovinsky Teacher (Two Trees Press). * In 1970, Louis Borders was working in a bookstore in Boston... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-28 09:49:05 UTC ]
More news stories like this | News stories tagged with: #20th century #bookstore


All the best Black Friday deals of 2023 from Amazon, Walmart, Target, Best Buy and others

Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget

[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with: #10-year warranty #standard kindle #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #— precisely #kindle


Amicus Briefs Urge Appeals Court to Uphold Block on Texas Book Rating Law

With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #uphold block


For the cold and short days ahead, check out these 24 hot new books published today.

It’s the middle of November, which means that, for many of us, the days are a not-quite-enviable blend of colder and shorter (why we still use Daylight Savings Time is a mystery I’ll save for elsewhere). But never fear, there’s a bit of brightness ahead: a whole slew of exciting new books to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-14 10:00:13 UTC ]
More news stories like this | News stories tagged with: #ll save