Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Barnes & Noble Buys Denver’s Tattered Cover Bookstores for $1.83 Million

Following months of uncertainty, B&N will buy the bankrupt but beloved Denver bookstore chain. The four remaining Tattered Cover locations will continue to operate under that name. B&N anticipates that it will retain a majority of the company's 70 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Fall 2024 Adult Preview: Literary Fiction

Among this fall’s noteworthy titles are novels by Rachel Kushner, Richard Price, and Elizabeth Strout about people grasping for a sense of community in a changing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Business & Economics

The misdeeds of the über-wealthy, the histories of famous brands, strategies for avoiding burnout, and the nuts and bolts of starting a new business are among the topics covered in this season’s offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Preview: Politics & Current Events

America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Mysteries & Thrillers

This season, 50 Cent tries his hand at fiction, big names including Walter Mosley and Karin Slaughter return with fresh cases to crack, and a new class of crime writers comes into its own with a diverse slate of sophomore novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Art, Architecture & Photography

This season’s notable titles document pop culture innovations, take the measure of towering architects including I.M. Pei, and bring a fresh eye to canonical figures like Albrecht Dürer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Preview: Politics & Current Events

America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Preview: Politics & Current Events

America’s rightward drift, reproductive healthcare in a post-Roe world, and players behind the January 6 Capitol attack feature in this fall’s noteworthy titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Cooking & Food

This season, celebrities venture into the kitchen, baked goods get their due, and the rich and varied flavors of the South shine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: History

Fall books focus on Black activism, Indigenous resistance, the Iranian hostage crisis, professors who became spies, and race and the Supreme Court. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Memoirs & Biographies

Fall brings form-breaking memoirs from seasoned novelists, context-shifting biographies of Audre Lorde and MLK, and autobiographies by the likes of Al Pacino and Josh Brolin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Poetry

Fall’s collections and anthologies turn to history, legacy, and lineage to celebrate poetry’s roots and its essential place in shaping an understanding of the present. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Romance & Erotica

Christmas romances are a staple of the season, but this fall also brings some love stories appropriate for Halloween, featuring magic, monsters, and even a couple of mortuaries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Science

This season’s crop includes new books from bestseller list mainstays, inquiries into the limits of AI, and explorations of animal communication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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