Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
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Nine Entertainment journalists reach in-principle pay agreement after five-day strike

Union members vote to accept offer that is one percentage point higher over three years than previous proposalFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastJournalists at Nine’s publishing arm have called off... Continue reading at The Guardian

[ The Guardian | 2024-07-31 09:32:46 UTC ]
More news stories like this | News stories tagged with: #publishing arm #guardian australia #paris olympics #brisbane times #day back #free app #latest updatesget #five-day strike #free morning


Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | News stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


PEN America Union, Management Reach Tentative Agreement

The agreement, which was reached on July 10, follows 21 months of bargaining and comes less than two weeks after members of the staff union PEN America United authorized a strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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Melania Trump to tell her story in memoir scheduled for this fall

Former first lady, who has been mostly absent as her husband campaigns, has never told her own story at length beforeThe former first lady Melania Trump has a memoir coming out this fall, Melania, billed by her office as “a powerful and inspiring story of a woman who has carved her own path,... Continue reading at The Guardian

[ The Guardian | 2024-07-26 13:42:09 UTC ]
More news stories like this | News stories tagged with: #memoir #white house #memoir coming #inspiring story #melania trump


CrowdStrike, Scholastic fall, Intuitive Surgical, SLB rise; Friday, 7/19/2024

Stocks that traded heavily or had substantial price changes on Friday: CrowdStrike, Scholastic fall, Intuitive Surgical, SLB rise Continue reading at ABC News

[ ABC News | 2024-07-19 20:21:50 UTC ]
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Fall Into New Fantasy Reads About Literature and More!

This week's new science fiction and fantasy reads include two that explore fantastical worlds about literature. Continue reading at Book Riot

[ Book Riot | 2024-07-19 16:00:00 UTC ]
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100 of the Greatest Posters of Celebrities Urging You to Read

The American Library Association has for nearly 40 years been putting out “Read” posters featuring celebrities and books. Lots of us remember these from school and libraries—my elementary school had the Shaq one guarding the reference books section. When I set out to compile a list of these... Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-18 08:56:19 UTC ]
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8 Page-Turning Books With Short Chapters To Keep You Hooked

Books with short chapters, Christmas in July Reads, YA book out this week, and much more on Book Riot today. Continue reading at Book Riot

[ Book Riot | 2024-07-16 00:08:38 UTC ]
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Writers to Watch Fall 2024

With stories set in Bosnia, El Salvador, Iran, and Scotland, this fall’s notable fiction debuts have a distinctly international flavor. There’s also a New Orleans ghost story and a behind-the-scenes dive into the NFL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-12 04:00:00 UTC ]
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Fall 2024 Preview: Young Adult Comics & Graphic Novels

Big names like Ryan Estrada, Derek Kirk Kim, and Jen Wang headline a fall lineup that’s full of fresh takes on familiar coming-of-age and romance themes—plus super-futuristic mermaids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-12 04:00:00 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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Random House Is Buying Boom! Studios

The Random House Publishing Group has signed an agreement, expected to close later this summer, to acquire comic book and graphic novel publisher Boom! Studios. Boom! will become part of Random House Worlds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Children's Books for Fall 2024: All Our Coverage

Our fall 2024 Children’s Preview issue spotlights innovate approaches to getting kids jazzed about reading, our comprehensive A–Z listings of children’s and YA titles being released between August 1 and January 31, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Barnes & Noble Buys Denver’s Tattered Cover Bookstores for $1.83 Million

Following months of uncertainty, B&N will buy the bankrupt but beloved Denver bookstore chain. The four remaining Tattered Cover locations will continue to operate under that name. B&N anticipates that it will retain a majority of the company's 70 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore