Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Big Indie Books of Fall 2023

From upstarts to stalwarts, independent presses are stocking the upcoming season with unconventional and adventurous books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent presses #upcoming season


Booksellers Predict The Big Books of Fall 2023

Every fall season, bookseller enthusiasm builds for certain subjects, and novels—notably high-stakes historical fiction and immersive work in translation—are extra hot for 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #fall season #historical fiction #bookseller


Fall Regionals 2023: Programming Highlights

This year’s gatherings provide opportunities for booksellers to rub shoulders with authors and strategize about challenges facing the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #programming highlights #challenges facing #book world


Fall Regionals 2023: Binc Expands Its Mission

It’s been a busy year for the Book Industry Charitable Foundation, which is rolling out a series of new programs designed to diversify the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #programs designed #book industry


Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Dolly Parton's Imagination Library Expands National Reach

With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Prince Harry and Meghan buy film rights to Canadian author Carley Fortune's romantic novel

A Canadian author says a production company belonging to the Duke and Duchess of Sussex has bought the screen rights for her romantic novel. Continue reading at CBC

[ CBC | 2023-08-08 18:39:04 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


KKR Agrees To Buy Simon & Schuster for $1.62 Billion

The acquisition of Simon & Schuster by KKR, Jonathan Karp says, is enhanced by KKR's interest in company growth and employee equity. The post KKR Agrees To Buy Simon & Schuster for $1.62 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 21:40:44 UTC ]
More news stories like this | News stories tagged with: #simon schuster #jonathan karp


Cambridge University Press Reaches 100-Million User Milestone

With students accessing the system from 170 countries, Cambridge University Press & Assessment is ahead of its anticipated schedule. The post Cambridge University Press Reaches 100-Million User Milestone appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-03 20:46:43 UTC ]
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Is Jamel Brinkley the best short-story writer of his generation?

The short stories in Jamel Brinkley's second collection, 'Witness,' don't just reveal stories of violence, gentrification and racism — they put you inside them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 13:00:50 UTC ]
More news stories like this | News stories tagged with: #jamel brinkley #short-story writer #short stories


New Voices New Rooms Kicks Off Fall Shows

After a virutal debut, an inaugural in-person version of the trade show will launch August 7–10 in Arlington, Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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How to Buy Kindle Books: A Step-By-Step Guide for All Devices

Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot

[ Book Riot | 2023-07-25 10:34:00 UTC ]
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AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


Which Kindle Should I Buy?: An In-Depth Comparison of Different Kindle Models

With plenty of choices, it can be overwhelming to pick a Kindle. In this review, I shed light to the question: “Which Kindle should I buy?” Continue reading at Book Riot

[ Book Riot | 2023-07-21 10:31:00 UTC ]
More news stories like this | News stories tagged with: #kindle models #shed light #kindle


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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