Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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The Best Short Stories about Religion

Religion is an important feature of many people’s lives, so it shouldn’t surprise us that many writers of short stories have written about religion from various perspectives: the power of superstitious belief, the importance of religious conversion, the cultural role of Christianity, and many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-19 14:00:16 UTC ]
More news stories like this | News stories tagged with: #short stories


Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with: #digital media


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


On the Outsize Power of the Short Story (AKA the Genre of “High Genius”)

Story collections are the country cousins of the American publishing landscape, tolerated with benevolent condescension while their authors are urged to produce that more glamorous product: novels. A novel might find a broad audience, even become a bestseller! Whereas—as a writer friend once put... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-13 08:53:59 UTC ]
More news stories like this | News stories tagged with: #story collections #broad audience #ve written #story collection #american publishing


Ulysses Press Buys VeloPress

Ulysses Press has acquired VeloPress in a deal that will bring about 80 books in the health and fitness category to the indie press. Ulysses plans to continue to add books under the Velo imprint with a goal of 12 titles for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries


Amazon's Kindle Paperwhite falls back to $100, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget

[ Engadget | 2023-04-07 15:00:31 UTC ]
More news stories like this | News stories tagged with: #large family #buying advice #follow @engadgetdeals #e-book #kindle


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Teju Cole has a new novel out this Fall! Here’s the cover…

Teju Cole’s new novel Tremor will be published by Random House this October. Cole told Lit Hub: The best book designs are, in my view, not illustrative. They stand as their own thing in some sort of relation to the book, at a cooperative angle to it. I feel lucky to have worked with the […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-03 14:00:48 UTC ]
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Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


‘Wilderness Tales’ unfolds short stories with a sense of place

Collected stories about the wild, uncharted frontiers of North America expand to include everything from classic nature tales to dystopian climate fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-03-29 16:23:08 UTC ]
More news stories like this | News stories tagged with: #collected stories #short stories


Nintendo's eShop closures are putting generations of games out of reach

The Nintendo eShop for the Wii U and 3DS game consoles officially closed for business on March 27th, 2023, permanently disabling all new purchases on the platforms. We knew this was coming. Nintendo quietly announced the eShop's closure over a year ago, asserting that it was the "natural life... Continue reading at Engadget

[ Engadget | 2023-03-27 14:00:52 UTC ]
More news stories like this | News stories tagged with: #average consumer #subscription services #libraries


10 of the Best Shirley Jackson Short Stories Everyone Should Read

By Dr Oliver Tearle (Loughborough University) Shirley Jackson (1916-65) wrote six novels and around two hundred short stories during her brief career. Probably best-known for her novel The Haunting of Hill House and her oft-anthologised short story ‘The Lottery’, Jackson was a writer with a... Continue reading at Interesting Literature

[ Interesting Literature | 2023-03-25 18:00:23 UTC ]
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Oxford Industries, Scholastic fall, Activision rises

Stocks that traded heavily or had substantial price changes Friday: Oxford Industries, Scholastic fall, Activision rises Continue reading at ABC News

[ ABC News | 2023-03-24 20:31:47 UTC ]
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School Reports 2023: Creative agencies rise – and fall

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week

[ Media Week | 2023-03-23 14:34:42 UTC ]
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How and where to buy refurbished tech online

Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget

[ Engadget | 2023-03-23 14:00:28 UTC ]
More news stories like this | News stories tagged with: #in-house team #ring doorbells #returns policy #wider selection #product page #repair centers #kindle


10 Essential Edgar Allan Poe Short Stories

Mark Dawidziak, author of the new biography 'A Mystery of Mysteries: The Death and Life of Edgar Allan Poe,' recommends 10 must-read tales by the master of the macabre. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media