Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


With Budget Deadline Looming, Library Supporters Urge Congress to #FundLibraries

ALA officials are urging library advocates in every congressional district to ask their representatives to cosign letters in support of critical library programs. With an abbreviated process this year, the House deadline for signatures is March 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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How to organize all of your tabs on Chrome and other browsers

We’ve all been there. Maybe you were neck-deep in a work project, or you hopped too far down a Wikipedia rabbit hole, but at a certain point you looked up and realized you were drowning in a mess of browser tabs, with no clear way to put them all in order.Thankfully, there’s a variety of... Continue reading at Engadget

[ Engadget | 2023-03-15 15:00:11 UTC ]
More news stories like this | News stories tagged with: #multiple accounts


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


10 of the Best Flannery O’Connor Short Stories Everyone Should Read

By Dr Oliver Tearle (Loughborough University) In a short life beset by ill health, the American writer Flannery O’Connor (1925-64) wrote two novels, Wise Blood (1952) and The Violent Bear It Away (1960). But it is for her short stories, many of which were collected in just two volumes, that […] Continue reading at Interesting Literature

[ Interesting Literature | 2023-03-14 18:00:54 UTC ]
More news stories like this | News stories tagged with: #ill health #short stories


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


8 Sad Short Stories to Quickly Bring the Tears

If you want a little shot of sadness, here are some of the best sad short stories to get the emotions flowing in no time! Continue reading at Book Riot

[ Book Riot | 2023-03-08 11:36:00 UTC ]
More news stories like this | News stories tagged with: #short stories


The Best Short Stories by Latin American Writers

If the literary landscape of the early twentieth century, at least when it comes to short stories, is dominated by Anglophone writers like Katherine Mansfield, James Joyce, and Virginia Woolf, then the mid-twentieth century arguably belongs to the Latin American writers who helped to move the... Continue reading at Interesting Literature

[ Interesting Literature | 2023-03-05 18:00:38 UTC ]
More news stories like this | News stories tagged with: #literary landscape #katherine mansfield #james joyce #virginia woolf #short stories


Attention: a new Zadie Smith novel is coming this fall.

This morning, Penguin Press announced that they will be publishing Zadie Smith’s next novel, The Fraud, on September 5, 2023. Here’s how the publisher describes the book: From acclaimed and bestselling novelist Zadie Smith, The Fraud is a kaleidoscopic work of historical fiction set against the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-02 14:57:55 UTC ]
More news stories like this | News stories tagged with: #zadie smith #publisher describes #historical fiction


Should You Buy That? A Kindle Scribe Review

Our Kindle Scribe review goes over pros and cons of the device, what customers say, its standout features, and more!- Jessica Pryde Continue reading at Book Riot

[ Book Riot | 2023-03-02 11:36:00 UTC ]
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Who will buy this little Welsh bookshop, which comes complete with hundreds of books?

Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
More news stories like this | News stories tagged with: #online auction #bookstore


Regnery Publishing Buys ISI Books

As part of its effort to deepen its backlist, the Washington, D.C.–based conservative publisher has acquired the ISI Books imprint from the Intercollegiate Studies Institute, a conservative higher education nonprofit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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Kindle Scribe update adds new brushes and better organization

Amazon is adding new features to the Kindle Scribe. A new update gives the e-reader / digital notebook new brush types, including a fountain pen, marker and pencil — each with five thickness settings. The new tools respond to various pressures and angles, and you can use them anywhere you can... Continue reading at Engadget

[ Engadget | 2023-02-27 21:00:11 UTC ]
More news stories like this | News stories tagged with: #kindle scribe #premium design #writing software #kindle


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
More news stories like this | News stories tagged with: #previous model #six-inch screen #real paper #easy reading #direct sunlight #younger set #one-year subscription #alexa skills #national geographic #lowest price #buying advice #kindle


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


HarperCollins, HarperCollins Union Reach a Deal

Details on the agreement are forthcoming, but HarperCollins Union leaders and the publisher have reached a tentative deal. Continue reading at Book Riot

[ Book Riot | 2023-02-10 14:49:53 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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Deal Reached in HarperCollins Strike as Publisher Has Another Bad Quarter

HarperCollins has reached a tentative agreement with its striking union that includes an unspecified increase in minimum salaries. The deal was announced shortly after the publisher reported that sales fell 14% in the quarter ended December 31, and that profits plunged 52%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher reported #bad quarter #tentative agreement #harpercollins