Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books


Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen


Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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UTA Buys Fletcher & Company

The Hollywood talent agency is further expanding its presence in book publishing with the acquisition of the independent literary agency Fletcher & Co. After buying U.K.-based agency Curtis Brown in June 2022, the acquisition will see UTA add 12 full-time staffers to its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #literary agency #book publishing


How Marvel Reaches Fans of All Ages

Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #key priorities #library market


Apple's AirPods Pro fall to $200, plus the rest of the week's best tech deals

While it's a bit late for most tech gifts to ship in time for Christmas, there are still many deals going on for those looking to buy something nice for themselves. Apple's AirPods Pro, for one, are down to an all-time low of $200, while Sony's WF-1000XM4 earbuds are still at a low of $178.... Continue reading at Engadget

[ Engadget | 2022-12-23 17:30:24 UTC ]
More news stories like this | News stories tagged with: #audiobook service #curated selection #4k resolution #hbo max #buying advice #audiobook


Audiobook Review: ‘The Number Ones,’ by Tom Breihan; ‘How Far the Light Reaches,’ by Sabrina Imbler; ‘Young Bloomsbury,’ by Nino Strachey

From Bloomsbury to the Billboard Hot 100, these audiobooks will hook you based on story alone. Continue reading at The New York Times

[ The New York Times | 2022-12-23 10:00:15 UTC ]
More news stories like this | News stories tagged with: #audiobook review #sabrina imbler #bloomsbury


“I Am Here to Mourn a Writer Who Has Become Part of My Personal Canon.” On the Short Stories of Naira Kuzmich

Naira Kuzmich died in 2017, at age 29 from lung cancer, but her posthumous short story collection, In Everything I See Your Hand, was only recently brought to fruition by University of New Orleans Press (June 2022). The included stories were widely published in literary journals and one was... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-22 09:53:38 UTC ]
More news stories like this | News stories tagged with: #personal canon #lung cancer #widely published #literary journals #short stories


‘Marvel's Spider-Man 2’ arrives on PS5 next fall

Sony announced the release window today for Marvel’s Spider-Man 2, the sequel to 2018's Marvel's Spider-Man and 2020's Spider-Man: Miles Morales. The PlayStation 5 exclusive will launch in the fall of 2023.Insomniac Games’ sequel continues the stories of Peter Parker and Miles Morales as they... Continue reading at Engadget

[ Engadget | 2022-12-15 18:51:23 UTC ]
More news stories like this | News stories tagged with: #square enix #january 24th #hogwarts legacy #february 10th #april 4th #harry potter


How Do You Know If Your Short Story Should Be a Novel?

The list of novels that began their lives as short stories is long and well known. Jeffrey Eugenides’s The Virgin Suicides, Eudory Welty’s The Optimist’s Daughter, Jhumpa Lahiri’s The Namesake (which began as a short story titled “Gogol”), Virginia Woolf’s Mrs. Dalloway (expanded from her 1923... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-15 09:52:44 UTC ]
More news stories like this | News stories tagged with: #short story #jeffrey eugenides #jhumpa lahiri #virginia woolf #jonathan franzen #short stories


Authors Guild Urges New York Governor to Sign Freelance Isn’t Free Act into Law

The bill is a crucial step to protect freelancers based in New York and hired by New York-based companies from wage theft, said Authors Guild CEO Mary Rasenberger in a letter to Governor Kathy Hochul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big game #simply isn #sound good #digital media


Sales Fall in Q2 as Wiley Lowers Sales Forecast for Year

Sales fell 3% at John Wiley in the second quarter ended October 31, largely due to a 14% revenue decline in its academic and publishing learning group. Trouble in the group prompted the company to lower its revenue forecast for fiscal 2023, though its earnings predictions remained intact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-07 05:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Hachette UK Buys Welbeck Publishing Group

U.K.-based Welbeck Publishing was formed in 2019 by publishing veterans Mark Smith, whose credits include cofounding and serving as CEO of Quercus Books, and Marcus Leaver, one-time CEO of Sterling Publishing and Quarto Group. Sales in 2022 are expected to top £25million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #marcus leaver #sterling publishing #quarto group #quarto


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize

The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
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Best Buy’s best Cyber Monday deals: Laptops, TVs, tablets and more

Cyber Monday is in full effect, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-28 10:05:00 UTC ]
More news stories like this | News stories tagged with: #music control #streaming device #deep discount #oled set #full range #tricky part #solid products #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #kindle


Best Buy’s best Black Friday deals: Laptops, TVs, tablets and more

Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World

[ PC World | 2022-11-25 10:05:00 UTC ]
More news stories like this | News stories tagged with: #streaming device #deep discount #oled set #full range #tricky part #solid products #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #strictly speaking #official day #kindle


Best Buy’s best Black Friday deals: Laptops, TVs, Apple gear, and more

Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World

[ PC World | 2022-11-24 09:59:00 UTC ]
More news stories like this | News stories tagged with: #deep discount #oled set #full range #tricky part #solid products #product category #specific periods #product categories #physical locations #consumer electronics #trust deliveries #arrive safely #order online #strictly speaking #started earlier #kindle