Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

Other Publishing stories related to: 'Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads'


At 66, Elizabeth Strout Has Reached Maximum Productivity

The Pulitzer Prize-winning author has written five books in six years and been nominated for a Booker Prize for “Oh William!” What’s gotten into her? Continue reading at The New York Times

[ The New York Times | 2022-09-03 12:59:45 UTC ]
More news stories like this | News stories tagged with: #elizabeth strout #booker prize #prize-winning author


Five new thrillers to kick off your fall reading

New books by Megan Goldin, Jonathan Ames, Laurie Loewenstein, William Kent Krueger and Tracey Lien offer a murder-and-mayhem tour across the globe Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 11:00:28 UTC ]
More news stories like this | News stories tagged with: #fall reading


Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology


The Best Short Stories about School and Schooldays

What are the best short stories which are set in school, or which focus on school and one’s schooldays? There are plenty of stories which are ‘set in schools’ in the sense of being set reading for schoolchildren, but it’s harder to find some canonical and classic short stories which […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-08-29 14:00:36 UTC ]
More news stories like this | News stories tagged with: #short stories


Big Indie Books of Fall

The upcoming season is rich with strong titles from independent and university presses. Here are 20, for adults and kids, to put on your radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming season #university presses


Heartland Fall Forum Turns 10

The first in-person Heartland Fall Forum since 2019 will be used to mark the first decade of the partnership between the Great Lakes Independent Booksellers Association and the Midwest Independent Booksellers Association, which resulted in HFF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Programming Highlights Fall 2022

This year’s bookseller gatherings offer plenty of opportunities for meeting authors and illustrators and sharing bookselling tips. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller


Fall Bookseller Gatherings Preview

This season’s regional shows mark the first time that many booksellers have been able to get together in person since the start of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller


Indies Expect a Happy Holiday Season—Big books of the Fall

Indie bookstores are looking forward to a strong season, with new releases from Michelle Obama and other heavy hitters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookstores #michelle obama


Big Children's Books for Fall 2022

According to a survey of booksellers PW conducted across the country, a broad selection of new releases for all ages and in all genres is certain to appeal to readers—particularly in the children’s category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big children


Daunt Addresses Furor over Middle Grade Fiction Buying Policy

B&N has implemented a new ordering policy for middle grade fiction hardcovers that has caused widespread confusion and concern in that publishing sector, but CEO James Daunt said the change is being made in all categories to "buy less" in order to "sell more." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sector


DOJ v. PRH: Challenges over Bid Competition, Market Share

As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #data analysis #publishers face


Penguin Random House’s C.E.O. Defends Bid to Buy Simon & Schuster

Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times

[ The New York Times | 2022-08-15 22:30:20 UTC ]
More news stories like this | News stories tagged with: #biggest players #publishing industry


Zofia Posmysz, whose Holocaust story reached opera stage, dies at 98

Her semi-autobiographical novel, “The Passenger,” centered on the reunion of an Auschwitz survivor and her former Nazi guard and inspired a noted opera. Continue reading at The Washington Post

[ The Washington Post | 2022-08-14 23:45:29 UTC ]
More news stories like this |


NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
More news stories like this | News stories tagged with: #date appeared #print market #npd books #print sales


Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


The Best Short Stories about Parents and Parenthood

Fiction often deals with domestic matters, including family, and some of the finest short stories treat the important, though sometimes fraught, relationship between parents and their children. What makes a good parent? What if two parents disagree over what’s best for their children, or for the... Continue reading at Interesting Literature

[ Interesting Literature | 2022-08-08 14:00:43 UTC ]
More news stories like this | News stories tagged with: #short stories


The Best Short Stories about Children and Childhood

What are some of the best short stories about childhood, and the experiences of children? Although there are dozens of classic tales about those formative years, the following stories represent, for our money, some of the finest stories about children taking the rocky path of knowledge and... Continue reading at Interesting Literature

[ Interesting Literature | 2022-08-05 14:00:32 UTC ]
More news stories like this | News stories tagged with: #formative years #short stories


Too Busy for a Novel? Read These Short Stories Instead

One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature

[ Electric Literature | 2022-08-05 11:00:00 UTC ]
More news stories like this | News stories tagged with: #story collection #electric literature #short stories


With Hearing Set, Court Urged to Dismiss Closely Watched Virginia Obscenity Lawsuits

A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearing set #popular books