Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Waterstones, the U.K. bookstore chain owned and overseen by the same team—Elliott Advisors and James Daunt—that runs Barnes & Noble has acquired Blackwell's that operates 18 U.K. bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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Publishers and other marketers are dipping their toes into 3D virtual environments to reach younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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As a literary genre, fantasy is one of the oldest and most recent. Although modern fantasy only began to be recognised as a distinct genre in the late twentieth century, thanks largely to the popularity of J. R. R. Tolkien and his imitators, its roots can be traced back millennia. […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-02-23 15:00:28 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Lakeside Book Company, the book printing division of LSC Communications, will acquire Phoenix Color from ALJ Regional Holdings for $134.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m). Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
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After increasing 8% in 2020 and 9% in 2021, it is unlikely that unit sales of print books will grow again in 2022, Kristen McLean, executive director and industry analyst for NPD/BookScan Books. She noted the importance of several other trends, including the influence of BookTok and the growth... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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The past two years saw strong gains in unit sales of print books due to the pandemic and other factors, but that trend is unlikely to continue this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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A nonbinary teenager on their way home from an eating -disorder treatment center who tries to convince a stranger she is not a vampire, an aspiring fashion designer/dry-cleaning worker who develops an obsession with a customer, a community of people with Hansen’s disease that welcome and attempt... Continue reading at Electric Literature
[ Electric Literature | 2022-01-27 12:00:00 UTC ]
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Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 22:49:58 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Death is a common theme in literature, and many of the finest writers of short fiction have explored the fear, event, and aftermath of death using the short-story form. Below, we select and introduce ten of the very best classic short stories which have death as their theme, ranging from […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-01-19 15:00:39 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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