Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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With Hearing Set, Court Urged to Dismiss Closely Watched Virginia Obscenity Lawsuits

A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearing set #popular books


Breaking Down the Translation Pyramid: On Translating Dhumketu’s Pioneering Short Stories from Gujarati

Dhumketu (1892-1965), one of the towering figures of Gujarati literature, often described the short story form as an incomparable flower in the garden of literature, as delicate as the juhi, as exquisitely beautiful as a golden bird, as electrifying as a bolt of lightning. For him, the short... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:21 UTC ]
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The Best Short Stories about Relationships

Writers of short stories have said a great deal about relationships of various kinds, and although the novel may be the preferred form for teasing out the complexities and conflicts of a long-term relationship, the short-story form can also provide writers with enough space to pinpoint a... Continue reading at Interesting Literature

[ Interesting Literature | 2022-07-29 14:00:30 UTC ]
More news stories like this | News stories tagged with: #great deal #long-term relationship #short-story form #short stories


How do you organize your books? 9 authors share their favorite shelves.

Shelfies by Elin Hilderbrand, Diana Gabaldon, Garrett Graff, Vanessa Riley, Emma Straub, Hernan Diaz, Jennifer Weiner, Chris Bohjalian and Christopher Buckley Continue reading at The Washington Post

[ The Washington Post | 2022-07-28 11:00:58 UTC ]
More news stories like this | News stories tagged with: #elin hilderbrand #diana gabaldon #emma straub #hernan diaz #jennifer weiner #chris bohjalian #christopher buckley


Mirror owner’s profits fall by nearly a third as newsprint costs soar

Reach, which also publishes the Star and the Express titles, says Ukraine war has affected advertisingThe rising cost of paper has dented profits at the publishing company Reach, which owns titles including the Mirror, the Express and dozens of local newspapers.Physical newsprint costs have... Continue reading at The Guardian

[ The Guardian | 2022-07-26 11:26:46 UTC ]
More news stories like this | News stories tagged with: #local newspapers #profits fall


Podium Audio Buys Bookstat

The digital publisher Podium Audio has acquired Bookstat, the data subscription service that tracks online book purchases in physical, e-book, and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook formats #audiobook #online book #digital publisher


PJ Library Focuses on Widening its Reach

PJ Library, the nonprofit organization that sends free Jewish children’s books to families around the world, is prioritizing titles that reflect the diversity of Jewish life as it grows its in-house publishing imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pj library #nonprofit organization #jewish life


Richard Charkin: ‘Vestigial Organs’ in Medicine and Publishing

Drawing on his medical-student days, Richard Charkin examines some of the ‘vestigial’ traditions in international book publishing. By Richard Charkin | @RCharkin ‘Because We’ve Always Done It That Way’ nyone of my generation from a recently naturalized family such as mine–who showed any talent... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 17:15:59 UTC ]
More news stories like this | News stories tagged with: #publishing appeared #richard charkin #early age


Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book sales #book market


China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
More news stories like this | News stories tagged with: #post china #book market


NPD BookScan for June: Another View of the US Market

The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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The German Book Market in 2021: Turnover Up 3.5 Percent

Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
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The best Kindle: Reviews and buying advice

The Kindle is the reigning leader among e-readers. But Amazon makes several models—knowing which Kindle to buy depends on your budget and your reading preferences. That’s where this guide comes in. With our help, you’ll find just the right Kindle for you or your lucky loved one. Amazon’s E... Continue reading at PC World

[ PC World | 2022-07-07 16:00:00 UTC ]
More news stories like this | News stories tagged with: #radical overhaul #top-shelf e-reader #e-reading experience #charging port #bluetooth speaker #consumer electronics #kindle


The Best Short Stories about Mothers and Motherhood

What are the best short stories about the theme of motherhood? And who are the best mother characters in short fiction? Below, we select and introduce some of the most famous, and most widely studied, short stories which deal with the subject of mothers and motherhood. These stories range from […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-07-01 14:00:56 UTC ]
More news stories like this | News stories tagged with: #short fiction #widely studied #short stories


12 Amazing Queer Short Story Collections to Read Right Now

These queer short story collections span a wide range of genres form contemporary and historical fiction to sci-fi and fabulism. Continue reading at Book Riot

[ Book Riot | 2022-06-28 10:33:00 UTC ]
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At least no one’s buying all those stupid Trump aide tell-alls.

Remember that exhausting parade of Trump insiders and ex-staffers getting book deals for dishy tell-alls? Turns out no one’s really interested in reading them. Politico went digging around NPD Bookscan (which reflects about 70 percent of sales) to get the receipts: The Chief’s Chief [by former... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-24 12:44:43 UTC ]
More news stories like this | News stories tagged with: #book deals #bookscan


Book Club Books to Read This Summer and Fall

Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:32:00 UTC ]
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10 of the Best Short Stories about Animals

What are some of the best, and best-known, short stories that feature animals? Many classic stories feature other species in prominent roles, whether it’s talking cats, dogs telling us their life stories, or primates giving academic reports at a conference (yes, really). Below, we select and... Continue reading at Interesting Literature

[ Interesting Literature | 2022-06-17 14:00:51 UTC ]
More news stories like this | News stories tagged with: #prominent roles #life stories #introduce ten #short stories