Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


Ukraine: A Call to Buy Rights to Support Publishers

Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
More news stories like this | News stories tagged with: #post ukraine #support publishers #world book


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


Very Short Stories to Devour in Record Time

Very short stories–also known as flash fiction, micro fiction, drabbles, and the like–are a delightful form of fiction. Start with these. Continue reading at Book Riot

[ Book Riot | 2022-04-19 10:34:00 UTC ]
More news stories like this | News stories tagged with: #flash fiction #micro fiction #short stories


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market


HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #streaming platforms #home page #biggest change #harry potter


Marvel’s 'All-Out Avengers' Series Is Coming This Fall. Here’s What Fans Should Know.

Marvel says the new comic book series will kick off with everyone's favorite A-List Avengers. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-13 22:29:27 UTC ]
More news stories like this | News stories tagged with: #comic book


10 of the Best Novels and Short Stories about Monsters

Literature is full of monsters whose names and appearance have passed into general circulation: we all recognise Frankenstein (even if, as pedants will be quick to point out, Hollywood has made us confuse the ‘monster’ with his creator), Dracula, and the Minotaur, among many others. But what are... Continue reading at Interesting Literature

[ Interesting Literature | 2022-04-13 14:00:46 UTC ]
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The Best Short Stories of All Time

If you're in search of more of the best short stories of all time, start with this list to build your to-read list! Continue reading at Book Riot

[ Book Riot | 2022-04-05 10:32:00 UTC ]
More news stories like this | News stories tagged with: #short stories


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books


Falling in Love Is Hard When You’re the Guardian of the Dead

Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature

[ Electric Literature | 2022-04-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #young woman #electric literature #debut novel


Toy Fair New York Makes a Move to Fall

The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair


Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
More news stories like this | News stories tagged with: #maia kobabe #book challenge #recent months #libraries #memoir


15 of the Best Short Stories Written by Women

What are some of the best short stories by female writers? Women have been making their mark on the short story form since the form became popular in the nineteenth century, and many notable female practitioners of the short story, such as Katherine Mansfield and Kate Chopin, were among the […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-03-23 15:00:17 UTC ]
More news stories like this | News stories tagged with: #female writers #nineteenth century #short story #katherine mansfield #short stories


Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
More news stories like this | News stories tagged with: #hearst


Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat?  Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
More news stories like this | News stories tagged with: #video game #literary magazines #paris review #late capitalism #short stories


DocuSign, Zumiez fall; Pfizer, Pearson rise

Stocks that traded heavily or had substantial price changes Friday: DocuSign, Zumiez fall; Pfizer, Pearson rise Continue reading at ABC News

[ ABC News | 2022-03-11 21:18:01 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #pearson


The rise and fall of Marie Yovanovitch, ambassador to Ukraine

Her memoir describes her long career in diplomacy and her unwitting entanglement in Donald Trump's schemes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 18:24:57 UTC ]
More news stories like this | News stories tagged with: #marie yovanovitch #long career #memoir


Knopf to Publish Two by Cormac McCarthy in the Fall

Knopf has announced it will be publishing two new novels by Cormac McCarthy. 'The Passenger' is set for October 25 and 'Stella Maris' for November 22, with both titles will being published together, as a box set, on December 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #box set #cormac mccarthy #stella maris