Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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Maya Angelou’s final act of love and compassion for her mother and how parents can help heighten religious tolerance are among the most-talked about topics online today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Today more than 400 ‘big books’ are published in the hope of capturing the Christmas market. Which of the following will sell the most by 25 December?How Super Thursday turned a publishing pile-up into a marketing triumph With more than 400 titles due to be published today, the betting is on for... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek
[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Jackie Collins' Buddhist beliefs and Pope Francis's White House address are among the most-talked topics online today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Spectator magazine profile shows Evgeny Lebedev in mixed light with glowing comments from celebrity friends but questions about the use of his papers for pet projects from detractors Independent and Evening Standard owner Evgeny Lebedev may be well known for his plush facial hair, but a... Continue reading at The Guardian
[ The Guardian | 2015-09-23 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Amazing! Can’t explain it. “We were one order short of reaching our monthly goal and received a huge, profitable order ‘out of the blue’ without ever making a sales call.” “I saw a business book protruding from a bookstore shelf, bought it, returned to my office, and then saw a copy of it on my... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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'The Girl in the Spider's Web,' David Lagercrantz's continuation of the late Stieg Larsson's Millennium series, took the top spot on Apple's iBooks bestseller list for the week ended September 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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More details and the book cover for Morrissey’s novel List of the Lost have been revealed, with publisher Penguin Press describing the title as “extraordinary”. The novel will be published in paperback on 24th September with an r.r.p of £7.99. Morrissey has released some cryptic details about... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Initial reviews for David Lagercrantz’s The Girl in the Spider’s Web (MacLehouse), the fourth novel in the late Stieg Larsson’s Millennium series, have been largely favourable, with the Telegraph giving the book four stars and the Guardian saying “Lagercrantz has constructed an elegant... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Bookshops are gearing up for a mini Super Thursday today (27th August) following the release of two big hitting titles – the fourth installment of the Millennium series, The Girl in the Spider’s Web (MacLehose Press), and Terry Pratchett’s last book The Shepherd’s Crown (Doubleday Children’s). Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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