Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
News tagged with:
#tech world
#email address
This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fun home
#single mom
Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web traffic
#appears facebook
#solid theory
Three Somali sisters who founded a publishing house, a Mormon author who says “we just can’t shame women,” and a controversial romance book are creating a buzz on the web today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web today
Publishers looking to give readers more control and information about their articles have discovered the article progress bar. The feature, which lets readers know how much of an article they've read, is a preferred tactic for the likes of Bloomberg and The Daily Beast but divisive among... Continue reading at Digiday
[ Digiday | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give readers
#lets readers
#ve read
#daily beast
The author and illustrator is much revered for his own weird and wonderful books, yet his 200-plus jacket designs are virtually ignored. Steven Heller celebrates his contribution to a unique era of publishingDeliciously and subversively cryptic, Edward St John Gorey’s books, plays, postcards,... Continue reading at The Guardian
[ The Guardian | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#art director
#large portion
#art department
It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#everyday life
#digital operations
#make decisions
Learn about apostasy in Muslim communities and where the Bible appears in Harper Lee's 'Watchmen' in news stories on the web today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news stories
#web today
#harper lee
Established authors Ann Cleeves and Peter James and newcomer Paula Hawkins were among the winners of the inaugural Dead Good Reader Awards. The awards, given out on Friday 17th July at the Theakstons Old Peculier Crime Writing Festival in Harrogate, were voted on by readers and members of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter james
#mark lawson
#val mcdermid
The newest book from Gretchen Rubin, best-selling author of The Happiness Project, examines how we can change our habits. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newest book
#gretchen rubin
#best-selling author
#happiness project
Go Set a Watchman, Harper Lee’s retro-facing sequel to To Kill a Mockingbird, hit bookshelves this week. The story of its discovery—it was actually Lee’s first draft of Mockingbird—and publication reads like a novel of its own, and the whole affair has been mired in controversy. But now it’s... Continue reading at Wired
[ Wired | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#cover appeared
Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
#publishing partners
#media companies
#chicago tribune
#content providers
Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
More news stories like this |
Retired font designer Paul Veres is enjoying the fact that, unexpectedly, his font, Caterina, was licensed and used on the cover of Harper Lee's new book, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
Is this a good time to be a new fiction fanatic? Is great fiction of all kinds being written by new authors? PW wants to know what you think. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw asks
#great fiction
#good time
When she’s not busy hula-hooping this Londoner reads Hadley Freeman and follows Guardian style on TwitterI was born in London and lived here until I was 18, when I moved to Cambridge to study English. I stayed on to do an MA in creative writing, then spent the next two years trying to persuade... Continue reading at The Guardian
[ The Guardian | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic publisher
#make lots
Progressive Christian books struggle; new research on faith fiction; a religion author skips it for the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this |
The Guardian was Sarah’s window to the world outside when she was undergoing cancer treatmentLast year, on 17 July, I was a 33-year-old woman living and working in Leicester. I’d moved here from Birmingham 15 years earlier, to study at Leicester University, and then never left. I love it here,... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great city
#project manager
#book club
#half marathon
We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your summer reading list.It doesn't matter if you're a student of design, or just someone who hears the term "design thinking" and stays quiet at meetings while noting to Google it... Continue reading at Fast Company
[ Fast Company | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#design thinking
A hijab-wearing female comics superheroine debuts; evangelical author Elisabeth Elliot memorialized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
More news stories like this |
Sarah Knight was sick of commuting, P&L statements and eating salad at her desk at Simon & Schuster, so she quit to freelance and seek happiness. The post Sick of P&L Statements, Literary Editor Quits, Gets Web Kudos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post sick
#sarah knight
#simon schuster