Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of web design–– a combination of contrasts, locations, contours and colors. Stelzer's also sure of something else: Knowing what these common elements are, and integrating them into websites, mean ecommerce sites can snag hesitant buyers and magazines can convince readers to click on articles. The German entrepreneur, who was previously featured in Fast Company in 2011, runs a company that counts Barnes & Noble, eBay, Google, and Nokia among its clients. EyeQuant uses algorithms based on eyetracking studies and research to evaluate web sites. Using algorithms derived from the movement of the human eye while looking at computer screens and at real–life commodities such as food and retail items, the company claims they can predict where a viewer's attention will go when they load a web site. Earlier in October, EyeQuant announced a $650,000 funding round that, though modest by the standards of the tech world, is admirable for a neuroscience marketing startup. While EyeQuant isn't the only company working in the space (there are several competitors such as 3M's Visual Attention Service and ad–oriented services such as RealEyes), EyeQuant is one of the best funded. Companies, in exchange for submitting an email address and contact information to the company's... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-18 00:00:00 UTC ]
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MONTREAL — If a “death of newspapers” narrative still mires the industry, then here might be a Lazarus story. It’s hard to avoid such hyperbolic comparisons when talking about La Presse, a 131-year ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-15 00:00:00 UTC ]
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Paula Hawkins, Steve Cavanagh, Clare Mackintosh and Jo Nesbo are among the writers who have picked up two shortlistings apiece for the inaugural Dead Good Reader Awards. The awards, nominated and voted for by readers, will be presented in Harrogate this July at the Theakstons Old Peculier Crime... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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In the latest episode of the Geek's Guide to the Galaxy podcast the panel discusses why Black Mirror is better than most other sci-fi TV. The post Black Mirror Is Almost as Smart as a Good Sci-Fi Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-06 00:00:00 UTC ]
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Sales of periodical comics and graphic novels may not have been as robust throughout 2014 as they were in recent years, but an exceptional holiday shopping season ended the year on a high note for comics retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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John M. Templeton Jr. dies; Thomas Merton remembered; the legacy of Richard John Neuhaus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA show director Steve Rosato responded to questions about this year’s midweek BEA conference, and noted, “Obviously this year was a lot different. We learned that the consumer piece doesn’t mix with the trade piece. Change is good.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The impact of Amazon on the book business is a longstanding, ongoing debate. But is Amazon good for readers? That’s the topic of this afternoon’s discussion at this year’s International Digital Publishing Forum conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think. The post Is Amazon Good for Readers? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Say hello to Literata, Google's font designed exclusively for longer reads.In January of 2014, a Pew study showed that nearly a third of American adults had read an ebook in the last year, and 50% of adults owned some kind of tablet or e-reading device. Many of these readers are using the wide... Continue reading at Fast Company
[ Fast Company | 2015-05-21 00:00:00 UTC ]
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Bruce Nussbaum's firsthand account of how a celebrated agro-design went terribly wrong. This is an excerpt from the forthcoming book Design and Violence, edited by Paola Antonelli, Jamer Hunt, and Michelle Fisher and published by the Museum of Modern Art in New York. The book is based on an... Continue reading at Fast Company
[ Fast Company | 2015-05-20 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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"I’d never stuck with anything that I was bad at. Writing is the first. Maybe because when I began, I didn’t care if I was good or bad. I just loved who I was when I was doing it." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World
[ PC World | 2015-05-13 00:00:00 UTC ]
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Former press secretary Perino's memoir is currently near the top of multiple bestseller lists. It was released this past April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-13 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt’s trade division rose 5% in the first quarter ended March 31, 2105 over the first quarter of 2014 and the loss was trimmed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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Penguin Random House’s crime community Dead Good Books has created six awards to be presented at this year’s Theakstons Old Peculiar Crime Writing Festival by authors including Lee Child and Val McDermid. Each award has been created in collaboration with the Dead Good Facebook community and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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