Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple doesn
#ipad pro
#ad industry
#worth investigating
#innovative companies
#mobile adblocking
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#video platform
#digital marketing
Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial services
#programmatic buying
#adweek magazine
With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#country spotlight
#rights market
Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#egmont publishing
#book deal
#lovely book
#youtube star
#activities based
#22nd october
The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#18th september
#giving publishers
When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smaller businesses
#free suite
#post content
Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
#great opportunity
Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post agent
#south africa
#book market
#book publishing
#market evolves
The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
#print counterparts
Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#haruki murakami
#defy amazon
#print run
#encourage readers
#physical store
Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick ness
#waterstones website
#marketing campaign
There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show appeared
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real time
#measures activity
#digital activity
#past week
The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#29th september
E L James has retaken the Official Top 50 number one from Harper Lee, as Grey (Arrow) sold 17,171 copies to Go Set a Watchman's (William Heinemann) 15,476 in the chart this week. Grey’s sales were down 25.8% week on week, but Watchman dropped further, with a 42% decrease in volume. Despite... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#nielsen bookscan