There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote content would reflect negatively on their content and editorial integrity.While some publishers are paying to promote content on Facebook and other channels, there is still a widely-held stigma that is associated with paying for content. And even among those publishers that do pay for content promotion, many are doing so as a defensive tactic rather than as an offensive tactic -- often to shore up dipping traffic numbers.It's interesting to note that no content producer in any other media holds these beliefs. Whether it's TV, film or music, a core part of those producers' strategies is to invest heavily in the marketing of their products. On most TV channels, for example, one of the largest advertisers will be the channel itself, promoting its own shows. The same is true in any industry, not just in media: When a business launches a new product, it invests in marketing. For an online publisher, that product is content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
News tagged with:
#core part
#largest advertisers
#online publisher
The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with:
#print version
#google lens
#digital life
Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
More news stories like this | News stories tagged with:
#bonnier
#bonnier books
Los Angeles Review of Books editor Tom Lutz talks about "Born Slippy," his first novel, and why the city should have a more vibrant book publishing industry Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-09 15:00:03 UTC ]
More news stories like this | News stories tagged with:
#books editor
#book publishing
The Legend Times group has launched a new publisher called Hero, specialising in "inspirational and thought-provoking" non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 20:47:54 UTC ]
More news stories like this |
The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#central message
#digital versions
Publishers have paid tribute to Nell Gifford, the co-founder of Giffords Circus, who has died at the age of 46. Gifford had been diagnosed with breast cancer, and she died on Sunday (8th December), surrounded by family "both immediate and circus", Giffords Circus confirmed in a statement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 02:52:08 UTC ]
More news stories like this | News stories tagged with:
#breast cancer
#paid tribute
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#media landscape
#walled gardens
#ad blockers
#fair share
#publishers aren
#unprecedented challenge
#ad revenue
As part of a series of promotions at WaterBrook and Multnomah, Laura Barker has been named executive v-p and publisher of the Penguin Random House imprints, effective immediately. She was previously v-p, editor-in-chief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
#previously v-
#effective immediately
Little, Brown has promoted editorial director Ailah Ahmed to the role of publishing director following her "outstanding publishing and acquiring in 2018 and 2019". Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:29:20 UTC ]
More news stories like this | News stories tagged with:
#publishing director
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Devin Maddox, formerly trade book publisher at B&H, has been promoted to v-p of book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#trade book
Faber’s editorial director of non-fiction Laura Hassan has been promoted to the new role of associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 16:33:51 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:15:11 UTC ]
More news stories like this | News stories tagged with:
#accepting submissions
Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget
[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with:
#consumer data
#futurebook live
#digital marketing
#audio publishing
Publisher Adam Matthew Digital is working with the Royal Shakespeare Company to digitise parts of the organisation’s archive and make them accessible to academics. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 09:28:08 UTC ]
More news stories like this |
The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#times book
#select number
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#digital media
#daily basis
#revenue streams
Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
More news stories like this | News stories tagged with:
#book business
#amazon publishing
#equal pay
#unconscious bias
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#digiday research