There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote content would reflect negatively on their content and editorial integrity.While some publishers are paying to promote content on Facebook and other channels, there is still a widely-held stigma that is associated with paying for content. And even among those publishers that do pay for content promotion, many are doing so as a defensive tactic rather than as an offensive tactic -- often to shore up dipping traffic numbers.It's interesting to note that no content producer in any other media holds these beliefs. Whether it's TV, film or music, a core part of those producers' strategies is to invest heavily in the marketing of their products. On most TV channels, for example, one of the largest advertisers will be the channel itself, promoting its own shows. The same is true in any industry, not just in media: When a business launches a new product, it invests in marketing. For an online publisher, that product is content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
News tagged with:
#core part
#largest advertisers
#online publisher
Exclusive: Ernest Moret was held en route to a book fair amid fears police are using counter-terrorism powers to target activistsA French publisher who was arrested in London by counter-terror officers has been awarded “substantial” damages by the Metropolitan police, as new figures reveal... Continue reading at The Guardian
[ The Guardian | 2024-04-29 06:00:25 UTC ]
More news stories like this | News stories tagged with:
#french publisher
#book fair
#london book
#ernest moret
Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#e-book
The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
More news stories like this | News stories tagged with:
#guadalajara book
#gained traction
#social responsibility
Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with:
#kindle
#self-publish
#beginning today
#company announced
It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#digital media
#ad revenue
#hot summer
#media briefing
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#digital media
#bright spot
Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#climate change
#book bans
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#artificial intelligence
#ad formats
At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet archive
#borrowed time
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with:
#digital content
#football season
The book, which so far has no title or publication date, was announced by publisher William Collins, who did not reveal how much Johnson will be paidA memoir by former prime minister Boris Johnson, covering his years as leader, will be published by HarperCollins, it has been announced.The book,... Continue reading at The Guardian
[ The Guardian | 2023-01-16 16:38:43 UTC ]
More news stories like this | News stories tagged with:
#memoir
#publishing director
#harpercollins
#william collins
#publish memoir
#harpercollins uk
#boris johnson
A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
#university presses
The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#digital skills
#supporting publishers
#ipa academy
Exciting news for Hayao Miyazaki fans: Shuna’s Journey, a 1983 graphic novel by Miyazaki, will receive an English-language release in the U.S. late this year. First Second, a Macmillan imprint, will publish the work on November 1st. Alex Dudok de Wit will translate, and will write a new... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-25 18:53:27 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#macmillan
#macmillan imprint
#english-language release
#exciting news
Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian
[ The Guardian | 2022-02-03 16:27:30 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
#metal hammer
#country life
#executive pay
#shareholder revolt
Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
More news stories like this | News stories tagged with:
#audio publishing
#effective immediately
#fionnuala barrett
Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#west coast
The translation of Deceit by ‘groundbreaking’ author Yuri Felsen, who died in Auschwitz in 1943, is set to come out next MayThe debut novel by Yuri Felsen, an author once regarded as the “Russian Proust” whose work has been forgotten since he died in Auschwitz in 1943, is set to be published in... Continue reading at The Guardian
[ The Guardian | 2021-12-01 14:12:48 UTC ]
More news stories like this | News stories tagged with:
#debut novel
#world war
#russian revolution
#st petersburg
Vicky Eribo has been promoted to publisher at Seven Dials and Pippa Wright has stepped up to publisher for Orion Spring. Continue reading at The Bookseller
[ The Bookseller | 2021-11-27 00:41:24 UTC ]
More news stories like this | News stories tagged with:
#vicky eribo
“Our Journey Together” includes more than 300 photographs, along with captions written by the former president. Continue reading at The New York Times
[ The New York Times | 2021-11-20 00:37:09 UTC ]
More news stories like this | News stories tagged with:
#photo book