At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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A coffee meeting is like a work date: It's you, them, and the potential for some sort of connection, or, as the MBA kids say, business development. However, unlike a date, you're allowed to take notes––and that can make all the difference. Why? Because as Behance founder Sean Blanda writes, the... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD
[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York
[ Crains New York | 2013-10-26 00:00:00 UTC ]
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Amazon publishing editor Larry Kirshbaum is leaving the company early next year and returning to... Continue reading at The Bookseller
[ The Bookseller | 2013-10-25 00:00:00 UTC ]
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Former Wired editor Kevin Kelly says that he self-published his new book A Catalog of Possibilities in print because of the enduring power of a large, print book. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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OpenGate Capital, a global private buyout firm, splashed into media with the acquisition of TV Guide Magazine five years ago. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-24 00:00:00 UTC ]
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Two years ago, Samir Patil surveyed his publishing floor in Mumbai, one of 10 he owned, and saw death. It was not for a lack of lively activity. His company, ACK Media, shipped roughly six million books, magazines and DVDs across India every month. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-24 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Paying publishing interns 'zero' is not only unethical, but a likely indication you'll probably never hire them in the first place, writes Ashley Mosley. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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