Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

Other Publishing stories related to: 'Digiday Research: Social platforms are for brand awareness, not traffic, say publishers'

How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #influence appeared #business insider #social sharing #daily dot

Will Self's 'amanuensis' to publish memoir of working for the novelist

Matthew De Abaitua’s Self & I covers the six-month period he spent reading, drinking and rolling ‘special cigarettes’ as assistant to the Booker-shortlisted author in the early 1990sFrom an interview involving shooting whisky bottles and smoking “special” cigarettes to an attempt to take a... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aardvark bureau #early 1990s #recently completed #east anglia

UK Publishing is “In A Good Place,” says PA CEO

Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishing #good place #richard mollet #publishers association #export markets

Publishing Leaders are “Temporary Custodians” of Their Houses

Strong leadership in publishing is welcome, but as new publishing leaders step forward, one realizes all are mere 'temporary custodians.' The post Publishing Leaders are “Temporary Custodians” of Their Houses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing leaders

Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources.   Paul Provost, vice president of loca ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent press #vice president

Self-Published E-Book Review: Frolic in Conservative Utopia

Some books come to us when they're needed most. The post Self-Published E-Book Review: Frolic in Conservative Utopia appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-20 00:00:00 UTC ]
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Pianist can publish abuse memoir

A concert pianist wins a legal battle to publish a book giving detail of sexual abuse he experienced as a child. Continue reading at BBC News

[ BBC News | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal battle #sexual abuse

Vook Pivots, Becomes Self-Pub Platform Pronoun

Pronoun combines the digital tools and services of Vook, Booklr and Byliner in a new self-publishing venture that will offer authors a 100% royalty on earnings and complete control of rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital tools

May 2015: Top Reviews of Self-Published Books from BlueInk Review

Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #fighting cancer

Publishers in Iran Use Ebooks to Circumvent Censors

Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers

Cleis Press Publisher Resigns

Brenda Knight, publisher of Cleis Press and founder/publisher of Viva Editions, has left the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cleis press #viva editions

Gail Gonzales Named V-P, Associate Publisher at Rodale

Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #integrated marketing #simon schuster #appointed v- #trade books

Canongate to publish A Girl and Her Greens

Canongate will publish a new cookbook from Birmingham-born chef April Bloomfield featuring recipes using vegetables, titled A Girl and Her Greens.   Jenny Lord, senior editor at Canongate, acquired UK and Commonwealth rights from Cullen Stanley at Janklow and Nesbit.    Bloomfield is the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jenny lord #senior editor #acquired uk #cullen stanley #executive chef

Facebook Publishing for Local News Outlets Could Arrive ‘in the Coming Months’

When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming months #news organizations #publish directly

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #sell ads #ad sales #national geographic

Publishers in the Middle East Hustle to Cope with Instability

Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers

On Developing Publishing in the Arab World and the UAE

Sheikha Bodour, founder of the Emirates Publishers Association (EPA), discusses initiatives aimed at professionalizing publishing in the Arab world. The post On Developing Publishing in the Arab World and the UAE appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world

TCAF Grows as D&Q Gets New Publisher

News of a change at the helm of leading graphic novel publisher Drawn & Quarterly was the talk of this year's Toronto Comic Arts Festival, which saw growth in attendees and exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #programmatic appeared #taking advantage #senior manager #biggest problem #meredith corporation

How publishers are using Facebook’s instant articles

Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full advantage #mobile users #national geographic