Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-23 00:00:00 UTC ]
News tagged with: #digiday research #programmatic advertising #ad blocking

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Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday

[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad prices #senior role #digital publishers


Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying


Watch Highlights From The Digiday Publishing Summit

Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday

[ Digiday | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues #legacy publishers #watch highlights


Digital Publishers Are Fighting the Shift to Programmatic

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private exchanges #online publishers #long time #digital publishers


Surveying Publisher Approaches to Ebook Production

ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook production


International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers


Native Offerings Approaching 90% of Online Publishers

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #personal relationship #playing field


Bookshop browsing vital for publishing, research finds

The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical bookshops #crucial role #research finds


Japanese publishers invest in ebook initiative

Over 180 Japanese publishers have joined forces to launch an initiative that promises to create 1... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces #ebook initiative


Spain: Publishers Report 211 Publishers at Frankfurt, Turnover Rising

The book market in Spain, the market’s publishers association reports, sees turnover growing by 5.1 percent, up 30.1 percent in 10 years. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FGEE’s Stand at Frankfurt: 56 Publishers and Institutions aving covered the 2024 Guest of Honor Italy... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-20 00:04:51 UTC ]
More news stories like this | News stories tagged with: #book market #publishers association #frankfurter buchmesse #porter anderson #post spain


Belarus's Januškevič Publishing House Receives 2024 AAP Freedom to Publish Award

The Association of American Publishers has awarded the Belarusian-language house, publishing in effective exile from Poland, with its annual honor recognizing "courage and fortitude" in defense of the freedom of expression. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing house #american publishers #publish award


The State of Publishing, As Seen From the Inside: Notes from the 2024 Publishers Weekly U.S. Book Show

Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot

[ Book Riot | 2024-05-23 18:14:04 UTC ]
More news stories like this | News stories tagged with: #publishers weekly #industry professionals #book show


U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Arcadia Publishing Acquires Belt Publishing

Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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UK Publishers Open a ‘Work in Publishing’ Campaign

The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | News stories tagged with: #publishers association #annual week #united kingdom #campaign appeared


Former Marvel Publisher John Nee Unveils New Multiplatform Publishing Venture

Pan-Universal Galactic Worldwide, a new publisher of books, comics, games, and other media from Wildstorm cofounder and longtime comics veteran John Nee, is getting ready for a 2024 debut after four years of preparations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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Turner Publishing Buys Three Imprints from Mango Publishing

In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Meta's VR game publisher is now called 'Oculus Publishing'

Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget

[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with: #publishing arm #$10 million #walking dead


Haymarket Books, Kaepernick Publishing to Co-Publish Anthology Defending Black Studies

In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology #kaepernick publishing #haymarket books