Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has debuted at the top of the Amazon Charts' Most-Sold: Fiction chart, with Delia Owens' Where the Crawdads Sing (Corsair) and Candice Carty-Williams' Queenie (Trapeze) rising to join it in the top three. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 23:10:01 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Amazon UK country manager Doug Gurr is leaving the retailer to become director of the Natural History Museum. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 02:28:53 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has once again held both the Amazon Charts' Most-Read and Most-Sold: Non-Fiction chart number ones, as anti-racism titles rocketed up the charts. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 13:40:20 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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If you're scrambling to find something to give your dad for Father's Day, why not encourage them to read more by grabbing them an e-reader? Amazon has discounted its base model Kindle by $25, making it currently $65. You can also get the ad-free vers... Continue reading at Engadget
[ Engadget | 2020-06-15 16:15:58 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has topped both of Amazon Charts' non-fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 23:13:12 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People about Race (Bloomsbury) has rocketed straight into the Amazon Charts' Most-Sold: Non-Fiction number one spot in its first week in the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 00:35:29 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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Michelle Obama's Becoming (Penguin) has leapt into the Amazon Charts' Most-Sold: Non-Fiction number one slot, defeating Joe Wicks' Wean in 15 (Bluebird) after three weeks at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 09:17:00 UTC ]
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The Amazon Literary Partnership has announced $1 million in grant funding to 66 organizations across the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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Need an e-reader to get through pandemic lockdowns? Now’s a good time to get one. Amazon is running a sale on the standard Kindle that drops the price of the Special Offers version to $60, or $30 below its usual price. That’s similar to historic lows... Continue reading at Engadget
[ Engadget | 2020-05-25 15:30:13 UTC ]
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Booksellers are becoming increasingly concerned that the UK government still hasn't given them a definitive opening date, as Amazon's business starts to return to normal. Continue reading at The Bookseller
[ The Bookseller | 2020-05-22 08:12:28 UTC ]
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For a third week running, Joe Wicks' Wean in 15 (Bluebird) and Sally Rooney's Normal People (Faber) have topped the Amazon Charts' Most-Sold categories for the week ending 17th May. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 23:05:04 UTC ]
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Laura Deacon, currently editorial director at Amazon Publishing, is joining Bookouture in August as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 06:24:11 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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