Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads

Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]

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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | All news stories tagged with: #print version #email customerservice@adage #agencyreport@adage #biggest advertisers #ll add #agency missed #agency report #agency websites #top executives #public relations #agency companies


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Amazon Charts: Rooney scores a blinder

Sally Rooney's Normal People (Faber) has soared six places up the Amazon Charts' Most-Sold: Fiction chart to score the number one. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 17:09:49 UTC ]
More news stories like this | All news stories tagged with: #fiction chart #sally rooney #amazon charts


Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | All news stories tagged with: #bookstore


Harry and Meghan biography Finding Freedom listed on Amazon

The title of a new biography of the Duke and Duchess of Sussex, reportedly written with the couple's co-operation, has been revealed as Finding Freedom. Continue reading at The Bookseller

[ The Bookseller | 2020-05-03 16:33:59 UTC ]
More news stories like this | All news stories tagged with: #finding freedom


In Q1, Sales Rose 26% at Amazon as It Works to Improve Shipping Times

Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #household staples #sales increased


Amazon to cut price of its ebooks to reflect removal of VAT

Chancellor drops 20% levy on online news subscriptions and books as industry strugglesAmazon has confirmed it will cut the price of its Kindle ebooks from Friday, after the government announced it would bring forward plans to stop charging VAT on online publications because of the pandemic.The... Continue reading at The Guardian

[ The Guardian | 2020-04-30 18:11:42 UTC ]
More news stories like this | All news stories tagged with: #ebooks #kindle #online publications #government announced #kindle ebooks


Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States

'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
More news stories like this | All news stories tagged with: #amazon publishing #coronavirus worklife #states appeared


Amazon Charts: The Flatshare rooms at the top

Beth O'Leary's The Flatshare (Quercus) has continued to top the Amazon Charts' Most-Sold: Fiction chart, notching up a third week in the number one spot. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 13:51:51 UTC ]
More news stories like this | All news stories tagged with: #fiction chart #flatshare quercus #amazon charts


BA criticises Amazon for 'ill-judged' hardship fund donation

The Booksellers Association (BA) has branded Amazon's £250,000 donation to a booksellers hardship fund an “ill-judged attempt to mitigate a decades-long campaign to undermine the bookselling sector”. Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 16:27:46 UTC ]
More news stories like this | All news stories tagged with: #booksellers association


Amazon revealed as mystery £250,000 donor to UK bookshops

Fundraiser for retailers facing hardship during the coronavirus pandemic reveals that benefactor is internet giant widely blamed for trade’s declineAmazon, the internet retail giant vilified for years as public enemy No 1 to booksellers, has been revealed as the surprise mystery benefactor that... Continue reading at The Guardian

[ The Guardian | 2020-04-23 11:37:33 UTC ]
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Amazon revealed as £250k donor to bookseller coronavirus fund

Amazon has been revealed as the mystery donor which pledged £250,000 to a fundraising drive to help booksellers impacted by the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 04:37:57 UTC ]
More news stories like this | All news stories tagged with: #bookseller #coronavirus crisis #fundraising drive #amazon revealed


Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Amazon Charts: The Flatshare occupies the top floor as Kay surges on

Beth O'Leary's The Flatshare (Quercus) has once again topped the Amazon Charts' Most-Sold: Fiction ranking, as Adam Kay's This is Going to Hurt (Picador), two years on from publication, claimed the Most-Sold: Non-Fiction number one. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 16:14:26 UTC ]
More news stories like this | All news stories tagged with: #non-fiction number #adam kay #amazon charts


Religion Pubs Cope with Amazon’s Shifting Priorities

Amazon’s focus on essential items due to the coronavirus crisis has led to significant sales losses for several religion publishers, and many houses are looking to alternate sales channels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishers #coronavirus crisis


Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations

From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year's free books from Amazon Crossing arrive amid frontier-defying contagion. The post Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-17 03:09:44 UTC ]
More news stories like this | All news stories tagged with: #world book #free books #south africa


Amazon France ordered to stop non-essential deliveries following court hearing

Amazon is to close six of its warehouses in France, after a court ruling stopped the delivery of non-essential items during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 21:29:21 UTC ]
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