Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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News Briefs: Week of September 22, 2014

Johnson steps down as Red Wheel/Weiser publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #advertising sales #key elements

This Week in Children's Apps: September 18, 2014

This week in children's apps, we feature two apps that explore the outdoors—on safari and in the garden—and another app that helps loved ones stay connected through reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday

[ Digiday | 2014-09-15 00:00:00 UTC ]
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Scotland reaches 'fever pitch' in referendum week

Book trade individuals on both sides of Scotland's independence debate have spoken out as... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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Book Deals: Week of September 15, 2014

Winters goes ‘Underground’ at Mulholland and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Bookselling Roundup, Week Ending September 12

It's been a good week for indie bookstores with Maple Street Book Shop in New Orleans celebrating its first half century and two stores announcing successful transitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good week #indie bookstores #half century

Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital book #absolutely perfect #big deal #british tabloid #great idea

What a Typical Week Looks Like at One UK Literary Agency

UK literary agency Andrew Lownie outlines the range of activities he is involved with in a typical agency week, from the mundane and routine, to the offbeat and extraordinary. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Time Inc. to Take Page From National Geographic Playbook

Time Inc. will borrow a page from the National Geographic playbook to revive its declining print empire. Joe Ripp, the chief executive of Time Inc., who has unnerved old timers at America&rsquo;s largest magazine publisher with ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-05 00:00:00 UTC ]
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PW Picks: Books of the Week, September 8, 2014

This week, new Ian McEwan, new Joseph O'Neill, and the stunning debut novel, "A Girl is a Half-Formed Thing." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Bookselling Roundup, Week Ending September 5, 2014

The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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News Briefs: Week of September 8, 2014

B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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A Not-So-Profitable Six Months

Publishers remained profitable in the first six months of this year, but margins slipped at four of the six major companies that report financial results, compared to the first half of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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PW Picks: Books of the Week, September 1, 2014

This week, new Tana French, new Elena Ferrante, and the history of rock 'n' roll in 10 songs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Bookselling Roundup, Week Ending August 29, 2014

In the countdown to Labor Day, the pace at many bookstores hasn't slowed. Politics & Prose is readying for tomorrow's National Book Festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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This Week in Children's Apps: August 28, 2014

This week in children's apps, we feature a Little Critter app and a Dr. Seuss Learning Library collection, both well suited for heading back to school. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critter app #heading back

Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages