Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 03:26:51 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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Jonathan Mattingly is seeking a new publisher for his account of the shooting after Simon & Schuster refused to distribute it for Post Hill PressOne of the police officers involved in the shooting of Breonna Taylor has pulled out of his book deal with a conservative press four months after... Continue reading at The Guardian
[ The Guardian | 2021-08-23 13:25:33 UTC ]
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Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 06:18:22 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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Sgt. Jonathan Mattingly, one of the officers involved in the fatal shooting, has a book deal with a small press, but its distributor, Simon & Schuster, in an unusual move, said it won’t ship it. Continue reading at The New York Times
[ The New York Times | 2021-04-16 22:14:05 UTC ]
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US publishing giant was due to distribute Jonathan Mattingly’s The Fight for Truth for rightwing outlet Post Hill PressSimon & Schuster has said that it will not be distributing a book by one of the police officers who shot Breonna Taylor, after a small publisher whose books are distributed... Continue reading at The Guardian
[ The Guardian | 2021-04-16 09:27:28 UTC ]
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First Book, the nonprofit social enterprise devoted to education equity, has created a suite of resources that provides teachers and families with trusted, accessible information about the Covid-19 vaccine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian
[ The Guardian | 2021-03-22 15:37:27 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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