By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer and business publications at this location, situated... Continue reading at 'Publishing Executive'
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
News tagged with:
#custom content
#james sturdivant
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awards season
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital products
#flat fee
We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent sources
Microsoft has removed the ebooks category from its online store in a move that will see purchased titles deleted from customer libraries. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online store
Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#launched today
#scribd subscribers
#audiobook formats
If you have been using the Microsoft Store as your point of purchase for ebooks, you're going to have to start shopping elsewhere. Microsoft has ditched the Books category from the store, and this means that not only will it not be possible to buy books from the Microsoft Store, but also that... Continue reading at Betanews
[ Betanews | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#microsoft store
#offers refunds
#books category
#buy books
#book purchases
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
More news stories like this |
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#chinese market
#bestseller lists
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
More news stories like this |
The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local publishers
Kiran Millwood Hargrave and Kit de Waal are reinterpreting Dracula and Moby Dick for their first titles to be published on Orion Children’s Books’ new YA feminist series, Bellatrix. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#millwood hargrave
#moby dick
#orion children
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#broader strategy
#niche followings
Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday
[ Digiday | 2019-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#news publishers
#evergreen content
Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#child pornography
Children’s authors including Robin Stevens, Piers Torday and Swapna Haddow have written stories based on Lewis Carroll’s Wonderland for a new title to be published by Macmillan Children’s Books in June. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#piers torday
#swapna haddow
#lewis carroll
Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#increasingly common
As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content alliance
As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content alliance
#publishers move
#managing directors
Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#questions remain
#taking shape
#social site
No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek
[ AdWeek | 2018-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quality content
#print publications