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Bertelsmann unveils 'Content Alliance' between its German businesses

As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at 'Publishing Perspectives'