Custom Content, Reimagined

By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer and business publications at this location, situated... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
News tagged with: #custom content #james sturdivant

Other Publishing stories related to: 'Custom Content, Reimagined'


Lightning Source to Introduce 'Content Integrity' Guidelines

Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning source #copyright infringement


Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with: #big stories #big part #multiple channels #unique opportunity


New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


The Gifts Customers Give Us (shelftalker)

Moments of trust and connection from customers make the holiday spirit real for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 13:00:34 UTC ]
More news stories like this |


How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media


Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
More news stories like this |


Netflix's 'Heartstrings' trailer reimagines Dolly Parton songs as dramas

Netflix is turning eight Dolly Parton songs into an anthology series, Dolly Parton's Heartstrings. The first trailer arrived today, and it gives us a glimpse of the dramas based on iconic songs like "Two Doors Down," "JJ Sneed" -- and of course, "Jol... Continue reading at Engadget

[ Engadget | 2019-11-06 03:18:00 UTC ]
More news stories like this | News stories tagged with: #anthology series #dolly parton #anthology


Mountains & Plains Booksellers Celebrate, Reimagine the West

This year's Mountains & Plains regional booksellers gathering in Denver was busy and productive, where indie booksellers celebrated their past and present, while reimagining their future as western booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
More news stories like this |


From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #steven spielberg #justin timberlake #idris elba #marvelous mrs #anthology


Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #making sense #marketing ecosystem #marketing strategy #innovative methods #reach audiences #digital content


Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit


Oprah's Book Club Reimagined Via Partnership with Apple

Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #oprah winfrey #titles selected #tech giant #books selected #streaming service #book club


Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen


A Debut Novel Reimagines the C.I.A.’s Efforts to Promote ‘Doctor Zhivago’

In Lara Prescott’s “The Secrets We Kept,” young women participate in a covert plan to influence the Cold War using Boris Pasternak’s censored love story. Continue reading at The New York Times

[ The New York Times | 2019-09-02 18:51:54 UTC ]
More news stories like this | News stories tagged with: #lara prescott #cold war #boris pasternak #debut novel


Reimagining Folktales, But for the Ear: A Conversation with Mahsuda Snaith, by Carolyne Larrington

Interviews Carolyne Larrington Audible’s new fiction podcast, Hag, launching August 29, features eight reimaginings of traditional British folktales by eight contemporary female writers, with folktales chosen from across the UK. The collection will be... Continue reading at World Literature Today

[ World Literature Today | 2019-08-30 14:21:50 UTC ]
More news stories like this | News stories tagged with: #donkey skin #human experience #talking animals #family history #first novel #costa book #english literature


Tison's reimagining of Lolita to be published in France

A reimagining of Vladimir Nabokov’s classic Lolita, written from the child’s point of view, will be published in France this week. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 16:23:01 UTC ]
More news stories like this | News stories tagged with: #vladimir nabokov


Recalling and Reimagining Vietnam: A Conversation with Genaro Kỳ Lý Smith, by Mary E. Adams

Interviews Mary E. Adams Genaro Kỳ Lý Smith was born in Nha Trang, Vietnam, and raised in California. His first book, The Land Baron’s Sun: The Story of Lý Loc and His Seven Wives, won the 2015 Indie Book Award for best poetry collection. His other works... Continue reading at World Literature Today

[ World Literature Today | 2019-08-12 20:31:01 UTC ]
More news stories like this | News stories tagged with: #language barrier #tone deaf #larry heinemann #dog soldiers #book award