Custom Content, Reimagined

By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer and business publications at this location, situated... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
News tagged with: #custom content #james sturdivant

Other Publishing stories related to: 'Custom Content, Reimagined'


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #year ahead #premium content #digital publishers


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp


B&N Slowly Reopening Stores to Customers

By the end of the week, Barnes & Noble will have 51 bookstores open for in-store shopping. In addition, 500 stores are now offering curbside pickup. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #in-store shopping


Booksellers Look to Curbsides and Online Sales, Not In-Store Customers

As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #in-store customers #owners intend


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #local newspaper #digital content


How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Children’s Books in China 2020: Reimagining Fantasy Titles

Chinese authors and publishers are trawling ancient texts, cultural heritage, and historical evidence for inspiration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese authors #cultural heritage


How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with: #hearst uk #uplifting content #hearst


‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #uplifting content #magazine group #hearst


Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #kate lewis #creating content #all-remote world #hearst


‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #hearst magazines #kate lewis #digital publisher #creating content #all-remote world #inaugural episode #hearst


Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry


Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | News stories tagged with: #coronavirus update #email newsletter #long run #digital subscription


C Pam Zhang’s ‘How Much of These Hills Is Gold’ brilliantly reimagines the cowboy narrative

At once subversive and searching, the debut novel focuses on two sisters on the run whose roots lie in an unnamed country “from beyond the ocean.” Continue reading at The Washington Post

[ The Washington Post | 2020-04-06 20:54:23 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Without Places to Gather, Debut Novelists Reimagine Book Promotion

First-time novelists with books out or coming soon talk about their changes of plans and how they’re spending these unusual days. Continue reading at The New York Times

[ The New York Times | 2020-03-18 20:00:14 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
More news stories like this | News stories tagged with: #million miles #consume content #digital publishing #publishing world #printing press


Hodder snaps up debut author's reimagining of Siege of Troy

Hodder & Stoughton has snapped up debut author Claire Heywood’s “vivid and illuminating reimagining of the story of the Siege of Troy”, Daughters of Sparta. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 00:11:49 UTC ]
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